Operating Principles PDF Print E-mail

A partner, not just a vendor 

The Prosper Group Corporation wants to partner with you long term.  Vendors want to sell you something.

Technology for technology's sake is not the answer.

It's now common knowledge that candidates and elected officials must develop robust online operations.  However, many are simply purchasing technology, but using it ineffectively.  The technology is only part of the answer. 

Be authentic

Both the President and the Congress have set records for poor approval ratings.  Voters are becoming more cynical about politics and politicians.  In order to combat the cynicism, you'll have to be authentic and original.

Cut through the noise

Political campaigns get more expensive every year.  Years ago, a local State Representative candidate in our home state of Indiana could win a competitive race with less than $100,000.  Today, competitive campaigns can cost more than 1/2 million dollars!  In these campaigns, both sides are spending large amounts of money on television ads and direct mail.  In order to get beyond the noise, you'll need to surround yourself with creative people and employ out-of-the-box thinking.

Let The Prosper Group help you cut through the noise. 

Plans, not platitudes

Many campaigns and offices have good intentions.  They purchase the right technology and make every effort to get started.  However, without a clear plan they often fail to utilize their tools. 

Measurable results

You've got limited resources.  Make sure your web budget is well spent.  We believe in establishing measurable goals for your online effort so that you'll know that your money is working for you. 

 

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Testimonials

The flexibility of [Prosper Group's] Victory VoIP technology allowed us to deploy nearly 700 phones into 18 locations around the state in less than two days.  Our GOTV operation made an additional 250,000 live calls per day.

Mike Reynold, Deputy Campaign Manager, Bob McDonnell for Governor
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