Friends of Scott Walker

List Building Online Fundraising

Wisconsin Governor Scott Walker had a tough fundraising challenge for his re-election in 2014.  He faced Martha Burke, a Democrat millionaire, who donated over $5 million to her own campaign.

Having worked with The Prosper Group in previous campaigns, Friends of Scott Walker once again turned to PG with the goals of increasing online contributions and identifying new small dollar donors. Walker counted on the added strength of these small dollar donors as part of the campaign's plan to keep up with Burke's self-funding. By working together, the campaign saw significant ROI while expanding its base for future contributions.

The results driven strategy for Friends of Scott Walker produced:

  • 11,000 donors
  • $735,000 raised

Not only did PG's prospecting efforts helped Friends of Scott Walker keep up with the Burke campaign's aggressive spending, it expanded the number of donors that could be directly appealed to for additional support in the future.

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