Blog

Your Digital Campaign IS Your Campaign Because That's Where People Are

Topics: Advertising, Digital Marketing

"It’s finally happened: Americans now spend more time on their phones and tablets than they do watching TV." - Los...

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Blog

Case Study: Building a Winning 360-Degree Digital Campaign in Top 2018 Governor’s Race

Topics: Brian Kemp, Advertising, Email Fundraising, Websites, Pollie Awards, Reed Awards

Here at The Prosper Group, we are proud of the successful, award-winning digital campaign we designed and executed - in coordination with Georgia-based Parlay Marketing Partners - on behalf of the Kemp for Governor campaign in the 2018 election cycle.

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Blog

How to Take a Winning TV Message to Digital (And Win!)

Topics: Pollie Awards, Design, Advertising, Brian Kemp

The political advertising landscape has changed dramatically in recent years, these days often seeming to evolve on a daily basis. Demographics are constantly shifting, as are audience media preferences and attention spans.

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