Blog

Digital is more of a "state of mind"

Topics: Digital Marketing, Campaign Staff, Email, Advertising, Digital Acquisition

Despite our recent advancements, I've noticed that there still seems to be something wrong with our GOP digital mindset. Certainly we've made giant leaps forward since Obama walloped us the first time in 2008.

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Blog

April Fools!

Topics:

While you're here, check out what's happening in digital politics:

Growing Up Digital - 6 Things that have changed since 2007 - Kurt Luidhart

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Blog

Voter Targeted Advertising and You

Topics: Clients, Design, Email, Facebook, Strategy, Technology, Twitter, Web/Tech

In the old days of political campaigning (>10 years ago) "voter targeting" typically meant blanketing a geographic area with mail, phone calls, and volunteers. The targeted geographies were chosen based on assumptions about voter demographics, income, or nearby employers.

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