The (Almost) Paperless Campaign
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Paper has long been an important tool in political campaigns. Centuries after Benjamin Franklin used his printing press to shape our republic, direct mail and other printed materials still account for a large portion of every campaign budget.
Things Are Getting Personal
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Earlier this month I had the privilege of attending the Interactive Advertising Bureau’s annual Mobile Marketplace conference.
Digital is more of a "state of mind"
Despite our recent advancements, I've noticed that there still seems to be something wrong with our GOP digital mindset. Certainly we've made giant leaps forward since Obama walloped us the first time in 2008.
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