Blog

If You Aren't Using Search Ads, Are You Even On The Internet?

Topics: Branding, Advertising, Google

While not as sexy as pre-roll video ads or as eye-catching as a well-crafted display ad, search ads are still an incredibly important form of online advertising. 

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Blog

Social Media: Connecting, Not Broadcasting

Topics:

Are you actually taking advantage of the social part of social media? It’s not uncommon to see political campaigns using Facebook or Twitter as just another broadcast medium: talking AT people instead of conversing WITH them.

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Blog

The (Almost) Paperless Campaign

Topics:

Paper has long been an important tool in political campaigns. Centuries after Benjamin Franklin used his printing press to shape our republic, direct mail and other printed materials still account for a large portion of every campaign budget.

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