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Topics: Advertising

The Prosper Group in AdExchanger

In AdExchanger's article on data-driven marketing they sought the expertise of our Co-Founder, Kurt Luidhardt.

Political realities impact media spending in other ways as well. Kurt Luidhart, a co-founder and media strategist at The Prosper Group, which handles digital buying for the Chris Christie super PAC America Leads, said that, on the Republican side in particular, “There’s a lot of competition for the same inventory and voter sets [that] campaigns are targeting.”

“With so many candidates, we have to be careful about where we find our audiences,” said Luidhart. “If there were fewer people in the race, there’d be more premium inventory available at a wider array of places. But we have to dig deeper and go wider to find the same opportunities.”

 

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