Blog
Topics: Social Media, Social Monitoring

Prosper Group Social Media Monitoring

The Prosper Group is excited to announce the addition of Social Media Monitoring to our portfolio of digital services. Our digital strategists are now working with clients to make data-driven decisions with social monitoring.

Our best-in-class social monitoring tools are already helping campaigns and organizations gain insights, monitor performance, and seize opportunities in the digital space.

Below you'll find a few social media insights surrounding recent national news – we can deliver this type of data and more for your campaign. These insights will help you capture real-time public sentiment and make strategic decisions based on social conversation data.

PG's social media monitoring services are now available to you and your projects.  Setup a demo for social media monitoring today.


Monitoring & Insights

Between the Iowa Caucuses, the State of the Union, and Impeachment, this has been a big week in politics. Let's take a look.

Insights

  • Males are more engaged in the three issues, but the female engagement was highest on the State of the Union at 43%
  • Age demographics reveal Twitter users 55+ are most involved in impeachment with a 2% bump in engagement

Impeachment in 24 Hours

From February 5, 2020, 4:00 PM Eastern


1.4M
Tweets about
Impeachment


809K
Tweets about
President Trump


223K
Tweets about
Senator Romney


Top Terms

1.

mitt romney

106,864

2.

donald trump

93,743

3.

#impeachment

52,243

4.

united states

25,612

5.

north carolina

11,706

6.

rear view mirror

11,654

7.

sleepless nights

9,934

8.

hillary clinton

9,471

9.

#breaking

9,408

10.

national security

8,544


 

 

Male


62%
Male

Female


38%
Female

 


 

Top Impeachment Tweet

realDonaldTrump


Impeachment Insights

The Romeny Bump
  • Romney drove the impeachment conversation for a shortlived two hour period, peaking at 5,731 tweets.
  • After the acquittal, President Trump reclaimed the focus of the conversation with Romney trailing off.

State of the Union in 24 Hours

From February 4, 2020, 8:00 PM Eastern


3M
Tweets about
State of the Union


1.5M
Tweets about
President Trump


829K
Tweets about
Speaker Pelosi


Top Terms

1.

#sotu

1,174,164

2.

#stateoftheunion

191,532

3.

rush limbaugh

78,305

4.

#sotu2020

58,981

5.

food stamps

47,470

6.

pre existing

47,465

7.

donald trump

40,790

8.

#forthepeople

23,658

9.

standing ovation

22,890

10.

years ago

21,978


 

 

Male


57%
Male

Female


43%
Female

 


 

Top State of the Union Tweet

@NikkiHaley


State of the Union Insights

Pelosi Tear
  • Of tweets about SOTU and Pelosi, 36% referenced her tearing up the President's speech.
  • Nikki Haley's had the top tweet (above) about Pelosi's actions with more than 37K retweets and 148M overall reach.

Iowa Caucuses in 24 Hours

From February 3, 2020, 8:00 PM Eastern


3.3M
Tweets about
The Iowa Caucuses


648K
Tweets about
President Trump


233K
Tweets about
Joe Biden


Top Terms

1.

#iowacaucuses

101,842

2.

#iowa

82,786

3.

joe biden

57,756

4.

donald trump

54,627

5.

des moines

49,113

6.

#iacaucus

44,208

7.

#iowacaucus

43,893

8.

billion dollar

31,344

9.

conspiracy theories

27,575

10.

elizabeth warren

25,692


 

 

Male


66%
Male

Female


34%
Female

 


 

Top Iowa Caucuses Tweet

realDonaldTrump
← back
x

Let's Chat

Are you looking to hire a digital team for your campaign or committee?  Let’s chat and see if we would be a good fit for you.

Please fill out the form below and we will get back with you.  Or, call us at 317.886.4438.

Thank you for considering PG.