Topics: Advertising, Email, Websites, Brian Kemp, Georgia, The Prosper Group, Testing, Branding, Digital Acquisition

Winning Edge in a Competitive Race; Early Investment Matters!

Here at The Prosper Group, we are incredibly proud of the successful (and award-nominated!) digital campaign we designed and executed - in coordination with Georgia-based Parlay Marketing Partners - on behalf of the Kemp for Governor campaign in the 2018 election cycle.

We were hired early on in the race, and the going was not always easy.

Sitting Secretary of State Brian Kemp was running in a crowded Republican field, with the sitting Lieutenant Governor considered the odds-on favorite to secure the Party’s nomination. Early online engagement was a challenge; not to mention securing conversions in our email and online fundraising campaigns.

But in this case – as well as many others in this past cycle - we ultimately helped deliver the winning edge our client needed, through early digital planning, sustained list-building, and consistent brand-building, engagement, and fundraising efforts.

The bottom-line result?

The underdog Kemp for Governor campaign was able to: 

  • Force a runoff with the primary election frontrunner;
  • Secure the largest positive runoff swing in Georgia history;
  • WIN the November general election with 50.2 percent of the vote, avoiding a runoff! 

Want to learn more about how The Prosper Group helped make it happen?

Look out for our upcoming case study detailing the 360-degree digital campaign we designed and delivered in this top 2018 governor’s race.

Learn about how we grew the Team Kemp online grassroots army by nearly 36,000 subscribers... raised more than $840,000 online... delivered a 51% ROI on our email acquisition efforts... and delivered more than 70 million ad impressions to share Brian Kemp’s message and momentum across Georgia.

You’ll see - in detail - how our work to lay the groundwork for victory in this race did not happen overnight. It took 19 months, lots of ideas, lots of testing, and lots of optimization.

The campaign’s motto was “keep choppin’”... and that’s exactly what we did!

It takes hard work to win in today’s most competitive elections. And this race proved the powerful impact that a highly-targeted and sustained 360-degree digital engagement, fundraising, and voter mobilization campaign can make in the outcome on Election Day.

Can’t wait for the case study?

Get in touch today if you’d like to learn more about how we can help your campaign start laying the groundwork now to win your race.

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