Cruz Partners with Prosper Group on Text Donations

Campaigns and Elections Magazine covered the announcement of our new text to donate product.

Cruz recently launched a pure SMS text donation program with the Prosper Group, which has the GOP deal with the cell carriers and their trade group, the Cellular Telephone Industries Association (CTIA).  The deal took roughly six months to negotiate, according to Kurt Luidhardt, a vice president and co-founder of the GOP digital firm.

“We’re going to pitch it wide to any GOP-leaning candidate,” said Luidhardt. 

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