Campaigns & Elections: A Primer on Digital Strategy Around Debates and Major Events
Topics:
Digital Marketing, Social Media
Campaigns and Elections Magazine
June 28, 2019
HIGHLIGHT: After the debate, Kristen Luidhardt, a GOP digital consultant with the Prosper Group, recommends being ready to highlight the candidate’s best moments. “[S]end fundraising emails out with the best highlights, and monitor social media to capture the volume and sentiment of...
Your Digital Campaign IS Your Campaign Because That's Where People Are
Topics:
Advertising, Digital Marketing
"It’s finally happened: Americans now spend more time on their phones and tablets than they do watching TV." - Los...
Case Study: Building a Winning 360-Degree Digital Campaign in Top 2018 Governor’s Race
Topics:
Brian Kemp, Advertising, Email Fundraising, Websites, Pollie Awards, Reed Awards
Here at The Prosper Group, we are proud of the successful, award-winning digital campaign we designed and executed - in coordination with Georgia-based Parlay Marketing Partners - on behalf of the Kemp for Governor campaign in the 2018 election cycle.
