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Designing a Digital Strategy

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“The rewards we are reaping today are the logical consequence of careful preparation."

That is one incredibly powerful statement by Dieter Zetsche, Chairman of Daimler AG, commenting on how Mercedes-Benz recently passed BMW to become the largest premium carmaker in the world.

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Digital Video Advertising: 2017 Landscape

Topics: Facebook, Video, Advertising

Researchers predicted that 2016 was to be the “Year of Video” in the digital space — and it was.

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3 Ways to Shorten Ad Copy & Maximize Results

Topics: Social Networks, Facebook, Twitter, Advertising

There’s one thing we’ve found in common across all direct response online ad types: Concise, powerful copy almost always drives stronger click-through and conversion rates vs. longer form copy.

In other words – the shorter the copy, the better the ad.

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