Blog

Social Media: Connecting, Not Broadcasting

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Are you actually taking advantage of the social part of social media? It’s not uncommon to see political campaigns using Facebook or Twitter as just another broadcast medium: talking AT people instead of conversing WITH them.

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Blog

The (Almost) Paperless Campaign

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Paper has long been an important tool in political campaigns. Centuries after Benjamin Franklin used his printing press to shape our republic, direct mail and other printed materials still account for a large portion of every campaign budget.

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Blog

Things Are Getting Personal

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Earlier this month I had the privilege of attending the Interactive Advertising Bureau’s annual Mobile Marketplace conference.

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