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Digital Forefront: How the #CruzCrew Won in 2018

Topics: 2018 Election, U.S. Senate, Case Study, The Prosper Group

The Challenge
 

In 2018, United States Senator Ted Cruz of Texas - a leading voice of America’s constitutional conservative movement - faced his first re-election test.

The Democrats found “star” power in their candidate, liberal Congressman Beto O’Rourke. This race became a national focal point, with left-of-center organizations and grassroots backers across the country pouring in financial support behind his campaign. In the 3rd quarter of 2018 alone, Beto for Texas raised a record-shattering $38 million.

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