Pro Tip

Boost Name ID with Display Ads

Topics: PG Pro Tip, Advertising, Branding, Digital Best Practices

PG Pro Tip

Digital Done Right | Boost Name ID with Display Ads

Include display in ad buys to boost name recognition, or Name ID, for candidates and elected officials.

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Pro Tip

Own Branded Search

Topics: PG Pro Tip, Search Engine Marketing, Advertising, Branding, Digital Best Practices

PG Pro Tip

Digital Done Right | Own Branded Search

For politics, branded search focuses on search keywords specific to the candidate and campaign.

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Pro Tip

Make Data-Driven Decisions

Topics: PG Pro Tip, Content, Strategy, Testing, Advertising, Digital Marketing

PG Pro Tip

Digital Done Right | Make Data-Driven Decisions

Use data to make your strategic decisions. Don't spend your budget on "gut feelings."

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Blog

The House File: A Small-Dollar Fundraiser's Guide

Topics: House File, Small-Dollar Fundraising, SMS, Email Fundraising, Advertising, Expert Advice, Text Messaging

How Republicans Win at Small-Dollar Fundraising

Kurt Luidhardt's House File Guide
Kurt Luidhardt's House File Guide

One of the most crucial small-dollar fundraising assets of any Republican campaign is often the most overlooked — your email house file.

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Blog

Fundraising with Text Messaging

Topics: Social Media, SMS, Fundraising, Google, Advertising, Text Messaging, Podcast, Week in Review

Week in Review - Episode 3 - Fundraising with Text Messaging

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Blog

TECH | Advertising Campaign Control, Insight, & Speed

Topics: Advertising, Technology

The Prosper Group is a digital leader for right-of-center advocacy and campaigns. We invest in technology and our team to help clients achieve their goals.

Centro, PG's advertising technology provider, announced new workflow automation features today. In the announcement Andrew Finnan, The Prosper Group's Vice President of Digital Strategy shares how our clients benefit from Centro's advertising tools.

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Blog

Digital Ads: Immediate Availability

Topics: Facebook, Advertising, Google

The Prosper Group has Your Campaign Covered

Updated: November 2, 2020

The Prosper Group is your One-Stop Shop for Digital Advertising right up to November 3. Digital advertising opportunities still available to you include:

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Blog

Expert Advice: Data Modeling and Digital Advertising

Topics: Expert Advice, GOTV, Strategy, Modeling, Advertising, Martha McSally, Fundraising, Facebook

Digital Down the Stretch with i360 & The Prosper Group [Part One]

In case you missed it, i360 and The Prosper Group recently joined up to bring you information heading into the final weeks of the 2020 election for: Digital Down the Stretch with i360 & The Prosper Group.

Many of you have been following our Expert Advice series. In this series, we ask top campaign and advocacy professionals to answer the question important to you.

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