Advertising

Episode 3 - Fundraising with Text Messaging

The Prosper Group is a digital leader for right-of-center advocacy and campaigns. We invest in technology and our team to help clients achieve their goals.

Centro, PG's advertising technology provider, announced new workflow automation features today. In the announcement Andrew Finnan, The Prosper Group's Vice President of Digital Strategy shares how our clients benefit from Centro's advertising tools.

The Prosper Group has Your Campaign Covered

Updated: November 2, 2020

The Prosper Group is your One-Stop Shop for Digital Advertising right up to November 3. Digital advertising opportunities still available to you include:

Digital Down the Stretch with i360 & The Prosper Group [Part One]

In case you missed it, i360 and The Prosper Group recently joined up to bring you information heading into the final weeks of the 2020 election for: Digital Down the Stretch with i360 & The Prosper Group.

Many of you have been following our Expert Advice series. In this series, we ask top campaign and advocacy professionals to answer the question important to you.

This article by Tyler Hargrave was cross-posted by the American Association of Political Consultants.

We are here to help you understand Facebook’s recent change to its advertising platform and how it impacts advocacy organizations and political campaigns. 
As you likely know, Twitter banned all political advertising on its platform this past November. Since then, many on the left – including Nancy Pelosi and Joe Biden – have pressured Facebook to follow suit.

"It’s finally happened: Americans now spend more time on their phones and tablets than they do watching TV." - Los Angeles Times
 

Here at The Prosper Group, we are proud of the successful, award-winning digital campaign we designed and executed - in coordination with Georgia-based Parlay Marketing Partners - on behalf of the Kemp for Governor campaign in the 2018 election cycle.

We were hired early on in the race, and the going was not always easy.

The political advertising landscape has changed dramatically in recent years, these days often seeming to evolve on a daily basis. Demographics are constantly shifting, as are audience media preferences and attention spans.

There was once a (primitive) time when TV reigned supreme. It was also time during which it was difficult to track the effectiveness of ad buys, and the proposition of advertising was incredibly expensive - putting it out of the reach of many campaigns.

Things have changed drastically with rise of digital advertising.