Advertising

If you follow us on social media, you likely saw the news...

The Prosper Group's work was recognized last week with an outstanding FIVE Pollie Award wins at the AAPC's 2019 Pollie Awards & Conference in Napa, California - the most of any GOP digital agency!

Here at The Prosper Group, we are incredibly proud of the successful (and award-nominated!) digital campaign we designed and executed - in coordination with Georgia-based Parlay Marketing Partners - on behalf of the Kemp for Governor campaign in the 2018 election cycle.

We were hired early on in the race, and the going was not always easy.

You may have read about our award-winning targeting in 2018, but it wasn't just our work in the race for House District 138 in Texas that won recognition at the 2019 Reed Awards.

As you may have seen, last week The Prosper Group took home four prest

(Indianapolis, IN) The 2019 Reed Awards & Conference wrapped up last evening in Austin, Texas – and leading digital agency The Prosper Group walked away with four major wins in recognition of its client campaign work in 2018.

These wins once again show The Prosper Group is a team of “mountain climbers”; going above and beyond to build a culture of excellence and putting top-notch digital strategy to work to deliver campaign victories.

Did you see the recent profile on Texas Congressman Will Hurd in The Wall Street Journal?

He discussed how he won in one of Democrats' top 2018 targets - the massive 23rd Congressional District that runs along our nation's southern border in Texas.

And as Congressman Hurd looked to the future, he shared a key piece of wisdom - that "the campaign for 2020 is won or lost in 2019."
 

Last week the Adobe Summit 2017 hosted one of the largest annual gatherings in the digital marketing universe.

You may know Adobe for its PDF products and graphic design software, such as Photoshop and Illustrator. These programs have provided smaller agencies like The Prosper Group the tools to create high-end, high-impact marketing campaigns – tools that only global advertising conglomerates could afford a few short decades ago.

A few weeks ago I spent some time with our programmatic advertising partner TubeMogul in Chicago. It was a great trip, a lot of fun, and I learned some really important and useful stuff.

(I also got a t-shirt, and met an affable office dog named Charlie.)

Researchers predicted that 2016 was to be the “Year of Video” in the digital space — and it was. Cisco projected that 64% of all consumer internet traffic was video, and Brafton is projecting this to rise to 74% in 2017.

There’s one thing we’ve found in common across all direct response online ad types: Concise, powerful copy almost always drives stronger click-through and conversion rates vs. longer form copy.

In other words – the shorter the copy, the better the ad.

It’s no wonder why. When scrolling a social media feed or perusing a blog, content is bombarding the audience a mile a minute. The chances that longer ad copy can cut through the noise is slim.