Advertising

Did you see the recent profile on Texas Congressman Will Hurd in The Wall Street Journal?

He discussed how he won in one of Democrats' top 2018 targets - the massive 23rd Congressional District that runs along our nation's southern border in Texas.

And as Congressman Hurd looked to the future, he shared a key piece of wisdom - that "the campaign for 2020 is won or lost in 2019."
 

Even though 2018 was a midterm cycle, The Prosper Group had a record-setting year with extraordinary growth while delivering excellence for our clients - and Campaigns & Elections’ Reed Awards have taken notice!

As you likely know, Campaigns & Elections’ Reed Award winners represent the very best the political campaign and advocacy industries have to offer. We’re truly honored to be named a finalist in eleven digital categories, and we’re excited for next month’s Reed Awards in Austin, Texas, to see how many awards we’ll take home to Indianapolis!

Last week the Adobe Summit 2017 hosted one of the largest annual gatherings in the digital marketing universe.

You may know Adobe for its PDF products and graphic design software, such as Photoshop and Illustrator. These programs have provided smaller agencies like The Prosper Group the tools to create high-end, high-impact marketing campaigns – tools that only global advertising conglomerates could afford a few short decades ago.

A few weeks ago I spent some time with our programmatic advertising partner TubeMogul in Chicago. It was a great trip, a lot of fun, and I learned some really important and useful stuff.

(I also got a t-shirt, and met an affable office dog named Charlie.)

Researchers predicted that 2016 was to be the “Year of Video” in the digital space — and it was. Cisco projected that 64% of all consumer internet traffic was video, and Brafton is projecting this to rise to 74% in 2017.

There’s one thing we’ve found in common across all direct response online ad types: Concise, powerful copy almost always drives stronger click-through and conversion rates vs. longer form copy.

In other words – the shorter the copy, the better the ad.

It’s no wonder why. When scrolling a social media feed or perusing a blog, content is bombarding the audience a mile a minute. The chances that longer ad copy can cut through the noise is slim.

Programmatic ad buying has provided advertisers and clients with huge gains in efficiency over the past five years. For our political clients in particular, programmatic has allowed us to rapidly push ads to voters, and make in-flight changes to spend levels, dates, audience segments, geo-targets, and more.

Unfortunately, programmatic advertising has also found itself susceptible to higher rates of advertising fraud, which is beginning to negate some of the cost savings.

In AdExchanger's article on data-driven marketing they sought the expertise of our Co-Founder, Kurt Luidhardt.

Clients Including America Leads, the SuperPAC Supporting Chris Christie’s Presidential Campaign, Will Streamline Political Advertising Initiatives Through Leading Software Platform

EMERYVILLE, Calif., Jan. 18, 2016 (GLOBE NEWSWIRE) -- Today, The Prosper Group, a fully integrated digital campaign and marketing firm, has named TubeMogul (TUBE), a leading enterprise software platform for brand advertising, its video advertising partner for the 2016 campaign election cycle.

A few weeks ago Pew Research Center released some insightful data about how Americans are using the internet and their mobile devices.
 
About two-thirds of Americans own a smartphone today and 10% of Americans use their smartphones as their only form of high speed internet. Moreover, as of 2014 28% of registered voters are using their smartphones to keep up with politics. That’s up 15% from 2010 and will likely continue to increase.  Additionally, the average adult spends 5.6 hours on a digital device; 2.8 of those hours being on a mobile device.