Blog

What Facebook’s Ability to Opt-Out of Political Ads Means for Campaigns

Topics: Facebook, Twitter, Advertising

We are here to help you understand Facebook’s recent change to its advertising platform and how it impacts advocacy organizations and political campaigns. 
As you likely know, Twitter banned all political advertising on its platform this past November. Since then, many on the left – including Nancy Pelosi and Joe Biden – have pressured Facebook to follow suit.

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Blog

Your Digital Campaign IS Your Campaign Because That's Where People Are

Topics: Advertising, Digital Marketing

"It’s finally happened: Americans now spend more time on their phones and tablets than they do watching TV." - Los Angeles Times
 

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Blog

Case Study: Building a Winning 360-Degree Digital Campaign in Top 2018 Governor’s Race

Topics: Brian Kemp, Advertising, Email Fundraising, Websites, Pollie Awards, Reed Awards

Here at The Prosper Group, we are proud of the successful, award-winning digital campaign we designed and executed - in coordination with Georgia-based Parlay Marketing Partners - on behalf of the Kemp for Governor campaign in the 2018 election cycle.

We were hired early on in the race, and the going was not always easy.

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Blog

How to Take a Winning TV Message to Digital (And Win!)

Topics: Pollie Awards, Design, Advertising, Brian Kemp

The political advertising landscape has changed dramatically in recent years, these days often seeming to evolve on a daily basis. Demographics are constantly shifting, as are audience media preferences and attention spans.

There was once a (primitive) time when TV reigned supreme. It was also time during which it was difficult to track the effectiveness of ad buys, and the proposition of advertising was incredibly expensive - putting it out of the reach of many campaigns.

Things have changed drastically with rise of digital advertising.

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Are you looking to hire a digital team for your campaign or committee?  Let’s chat and see if we would be a good fit for you.

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