Blog

Your Digital Campaign IS Your Campaign Because That's Where People Are

Topics: Advertising, Digital Marketing

"It’s finally happened: Americans now spend more time on their phones and tablets than they do watching TV." - Los Angeles Times
 

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Blog

Case Study: Building a Winning 360-Degree Digital Campaign in Top 2018 Governor’s Race

Topics: Brian Kemp, Advertising, Email Fundraising, Websites, Pollie Awards, Reed Awards, Small-Dollar Fundraising, Awards

Here at The Prosper Group, we are proud of the successful, award-winning digital campaign we designed and executed - in coordination with Georgia-based Parlay Marketing Partners - on behalf of the Kemp for Governor campaign in the 2018 election cycle.

We were hired early on in the race, and the going was not always easy.

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Blog

How to Take a Winning TV Message to Digital (And Win!)

Topics: Pollie Awards, Design, Advertising, Brian Kemp, Awards

The political advertising landscape has changed dramatically in recent years, these days often seeming to evolve on a daily basis. Demographics are constantly shifting, as are audience media preferences and attention spans.

There was once a (primitive) time when TV reigned supreme. It was also time during which it was difficult to track the effectiveness of ad buys, and the proposition of advertising was incredibly expensive - putting it out of the reach of many campaigns.

Things have changed drastically with rise of digital advertising.

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Blog

Most-Winning GOP Digital Agency

Topics: Pollie Awards, Ted Cruz, Brian Kemp, Will Hurd, Email Fundraising, Advertising, Awards

If you follow us on social media, you likely saw the news...

The Prosper Group's work was recognized last week with an outstanding FIVE Pollie Award wins at the AAPC's 2019 Pollie Awards & Conference in Napa, California - the most of any GOP digital agency!

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Blog

Winning Edge in a Competitive Race; Early Investment Matters!

Topics: Advertising, Email, Websites, Brian Kemp, Georgia, The Prosper Group, Testing, Branding, Digital Acquisition

Here at The Prosper Group, we are incredibly proud of the successful (and award-nominated!) digital campaign we designed and executed - in coordination with Georgia-based Parlay Marketing Partners - on behalf of the Kemp for Governor campaign in the 2018 election cycle.

We were hired early on in the race, and the going was not always easy.

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Blog

Put Award-Winning Targeting Experience to Work for Your Next Campaign

Topics: 2018 Elections, Congress, The Prosper Group, Advertising

You may have read about our award-winning targeting in 2018, but it wasn't just our work in the race for House District 138 in Texas that won recognition at the 2019 Reed Awards.

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News

The Prosper Group Wins Four Reed Awards for Campaign Digital Excellence

Topics: Reed Awards, Email, Fundraising, The Prosper Group, Awards, Advertising

(Indianapolis, IN) The 2019 Reed Awards & Conference wrapped up last evening in Austin, Texas – and leading digital agency The Prosper Group walked away with four major wins in recognition of its client campaign work in 2018.

These wins once again show The Prosper Group is a team of “mountain climbers”; going above and beyond to build a culture of excellence and putting top-notch digital strategy to work to deliver campaign victories.

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Blog

PG Newsletter: What Congressman Will Hurd has to say about 2020

Topics: 2018 Elections, 2020 Elections, Reed Awards, Advertising, Email, Fundraising, Will Hurd

Did you see the recent profile on Texas Congressman Will Hurd in The Wall Street Journal?

He discussed how he won in one of Democrats' top 2018 targets - the massive 23rd Congressional District that runs along our nation's southern border in Texas.

And as Congressman Hurd looked to the future, he shared a key piece of wisdom - that "the campaign for 2020 is won or lost in 2019."
 

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