Blog

BIG NEWS: The Prosper Group is a Finalist for 11 Reed Awards!

Topics: Awards, Advertising, Email, Websites, The Prosper Group, Brian Kemp, Will Hurd, Martha McSally

Even though 2018 was a midterm cycle, The Prosper Group had a record-setting year with extraordinary growth while delivering excellence for our clients - and Campaigns & Elections’ Reed Awards have taken notice!

As you likely know, Campaigns & Elections’ Reed Award winners represent the very best the political campaign and advocacy industries have to offer. We’re truly honored to be named a finalist in eleven digital categories, and we’re excited for next month’s Reed Awards in Austin, Texas, to see how many awards we’ll take home to Indianapolis!

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Blog

3 Off-Year Digital Strategies for Political Campaigns

Topics: Search Engine Marketing, Advertising, Email, Video, Digital Acquisition

For most political campaigns, odd-numbered years are a time for rest and the conservation of resources. But just because your TV ads are dark does not mean that you also need to pause your digital campaign. In fact, employing certain digital strategies can make even more sense during an off-year. Here are three examples.

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Blog

Adobe Advertising: The Prosper Group’s Secret Weapon in Audience Targeting

Topics: Advertising

Last week the Adobe Summit 2017 hosted one of the largest annual gatherings in the digital marketing universe.

You may know Adobe for its PDF products and graphic design software, such as Photoshop and Illustrator. These programs have provided smaller agencies like The Prosper Group the tools to create high-end, high-impact marketing campaigns – tools that only global advertising conglomerates could afford a few short decades ago.

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Blog

What I Learned: Three Days in Chicago with TubeMogul

Topics: Advertising

A few weeks ago I spent some time with our programmatic advertising partner TubeMogul in Chicago. It was a great trip, a lot of fun, and I learned some really important and useful stuff.

(I also got a t-shirt, and met an affable office dog named Charlie.)

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News

The Prosper Group Wins Four Prestigious Reed Awards for Digital Excellence

Topics: Testing, Awards, Reed Awards, Websites, Advertising, Social Media

Las Vegas, NV – Campaign and advocacy professionals from across the nation and far beyond gathered at the Aria Resort & Casino in Las Vegas on Friday for the 2017 Reed Awards & Conference.

The Reeds, named after Campaigns & Elections founder Stanley Foster Reed, “embody excellence in political campaigning, campaign management, political consulting and political design.”

The awards ceremony was held Friday evening following a full day of panels and roundtables. The Prosper Group was up for awards in thirteen categories for its work in 2016.

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Blog

Digital Video Advertising: 2017 Landscape

Topics: Facebook, Video, Advertising

Researchers predicted that 2016 was to be the “Year of Video” in the digital space — and it was. Cisco projected that 64% of all consumer internet traffic was video, and Brafton is projecting this to rise to 74% in 2017.

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Blog

3 Ways to Shorten Ad Copy & Maximize Results

Topics: Social Networks, Facebook, Twitter, Advertising

There’s one thing we’ve found in common across all direct response online ad types: Concise, powerful copy almost always drives stronger click-through and conversion rates vs. longer form copy.

In other words – the shorter the copy, the better the ad.

It’s no wonder why. When scrolling a social media feed or perusing a blog, content is bombarding the audience a mile a minute. The chances that longer ad copy can cut through the noise is slim.

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Blog

The Prosper Group Named Finalist for 13 Reed Awards

Topics: Awards, Reed Awards, Testing, Social Media, SMS, Email, Web/Tech, Websites, Fundraising, Advertising, Text Messaging

2016 was a truly incredible year for The Prosper Group. We are so proud of the creative, innovative and groundbreaking digital work we delivered on behalf of our clients, from the presidential level all the way down to local races for county judge and city council.

Today, we are thrilled to announce that our agency has been named a finalist in 13 separate categories for the 2017 Reed Awards.

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Blog

Celebrating an Amazing Decade of Digital Success

Topics: Small-Dollar Fundraising, Advertising, Scott Walker

What a milestone – it's actually a little bit hard to believe. 

Yesterday marked the 10th anniversary of the day we opened our doors!

That day ten years ago seems like just yesterday and a lifetime ago, all at the same time. And it's amazing to think about the exponential upward trajectory of our industry over the last decade, and the incredible impact we've made along the way.

These days, nothing is hotter than digital. It's ubiquitous. Every consultant and every vendor is scrambling to label themselves a "digital expert" or "digital firm". 

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News

Political Vet Andrew Finnan Joins The Prosper Group as Director of Accounts

Topics: Campaign Staff, Advertising, Email Fundraising, Digital Acquisition

Award-Winning Producer and Digital Media Expert Will Lead Growing Accounts Team

Indianapolis, IN – The Prosper Group, a leading digital consulting agency serving Republican and conservative candidates and committees, is pleased to announce the hiring of Andrew Finnan as Director of Accounts.

Finnan joins The Prosper Group’s leadership team at a key time for the agency and its clients, bringing with him a wealth of experience and notable track record of success in television and digital advertising, advocacy, voter contact and strategic planning.

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