Blog

Ad Fraud

Topics: Advertising

Programmatic ad buying has provided advertisers and clients with huge gains in efficiency over the past five years. For our political clients in particular, programmatic has allowed us to rapidly push ads to voters, and make in-flight changes to spend levels, dates, audience segments, geo-targets, and more.

Unfortunately, programmatic advertising has also found itself susceptible to higher rates of advertising fraud, which is beginning to negate some of the cost savings.

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Blog

The Prosper Group in AdExchanger

Topics: Advertising

In AdExchanger's article on data-driven marketing they sought the expertise of our Co-Founder, Kurt Luidhardt.

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News

The Prosper Group Partners With TubeMogul for Programmatic Advertising

Topics: Advertising

Clients Including America Leads, the SuperPAC Supporting Chris Christie’s Presidential Campaign, Will Streamline Political Advertising Initiatives Through Leading Software Platform

EMERYVILLE, Calif., Jan. 18, 2016 (GLOBE NEWSWIRE) -- Today, The Prosper Group, a fully integrated digital campaign and marketing firm, has named TubeMogul (TUBE), a leading enterprise software platform for brand advertising, its video advertising partner for the 2016 campaign election cycle.

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Blog

Mobile Matters

Topics: Mobile, Facebook, Google, Advertising

A few weeks ago Pew Research Center released some insightful data about how Americans are using the internet and their mobile devices.
 
About two-thirds of Americans own a smartphone today and 10% of Americans use their smartphones as their only form of high speed internet. Moreover, as of 2014 28% of registered voters are using their smartphones to keep up with politics. That’s up 15% from 2010 and will likely continue to increase.  Additionally, the average adult spends 5.6 hours on a digital device; 2.8 of those hours being on a mobile device. 

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Blog

If You Aren't Using Search Ads, Are You Even On The Internet?

Topics: Branding, Advertising, Google

While not as sexy as pre-roll video ads or as eye-catching as a well-crafted display ad, search ads are still an incredibly important form of online advertising. 
You know what search ads are, right? Those are the ads that appear when you perform a search on Google, Bing, or another search engine. No one types out URLs anymore, not when search engines are so fast. As a result, search engines have enormous control over directing traffic to particular web sites.

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Blog

Digital is more of a "state of mind"

Topics: Digital Marketing, Campaign Staff, Email, Advertising, Digital Acquisition

Despite our recent advancements, I've noticed that there still seems to be something wrong with our GOP digital mindset. Certainly we've made giant leaps forward since Obama walloped us the first time in 2008. But there's still something missing that I haven't been able to put my finger on -- until now.

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