Pro Tip

Own Branded Search

Topics: PG Pro Tip, Search Engine Marketing, Advertising, Branding, Digital Best Practices

PG Pro Tip

Digital Done Right | Own Branded Search

For politics, branded search focuses on search keywords specific to the candidate and campaign.

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Blog

8 Must-Haves for Republican Campaign Websites

Topics: Websites, Content, Branding, Elise Stefanik, Digital Acquisition, Social Media, Design

What You Need for Your Campaign Website

Campaign websites have come a long way since Republican Bob Dole ran for President in 1996. While some candidates were slow to adapt to digital technology, others recognized campaign websites as a new opportunity to communicate with voters.

What do I need for my campaign website?

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Blog

Be Prepared to Run for Higher Office

Topics: Elected Officials, Branding, Strategy, Digital Marketing, Text Messaging, Reporting, Polling, Fundraising, Email Fundraising, Email, Digital Acquisition

Digital Guide for Elected Officials

Thinking about where we want to go in life and how we will get there is as American as apple pie. It comes prepackaged in one of the most fundamental questions we ask children: What do you want to be when you grow up?

Digital Startup Guide for Political Campaigns and Advocacy

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Blog

DIY Digital Campaigns for Republicans

Topics: Social Media, Republican, Websites, Email, House File, Branding

Your Digital Startup Guide for Political Campaigns and Advocacy

If you're thinking of running for office, you probably have one central question on your mind: How do I get started?

You already know you're motivated, or you wouldn't have Googled, "how do I run for office," "digital campaigning for republicans," or something similar to land on this page.

Digital Startup Guide for Political Campaigns and Advocacy

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Blog

Tips for Winning Social Media Marketing Campaigns

Topics: Social Media, Strategy, Expert Advice, Facebook, Twitter, Research, Branding

Are you an elected official, running for office, working on a political campaign, or thinking about running?

Do you have questions about social media marketing in politics?

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Blog

5 Keys for Election 2020

Topics: 2020 Elections, Social Media, Strategy, Volunteers, GOTV, COVID-19, Branding

I recently had the honor of being invited to sit on a webinar panel organized by the American Association of Political Consultants (AAPC), where we discussed 2020 political messaging in light of the coronavirus pandemic. It was a great conversation, with a lot of great takeaways for candidates and political professionals across the board.

Many of the points I shared on the webinar echo discussions I’ve been having over the last ten weeks with The Prosper Group’s clients and our team. 

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Blog

Websites Are the Digital Hub for Campaigns - and Ours Win Awards!

Topics: Pollie Awards, Websites, Will Hurd, Branding, Awards

For a lot of voters, the most contact they will ever have with a candidate for public office will be his or her campaign website.

It is where concerned citizens go to learn about where a candidate stands on the issues, where activists go to sign up to volunteer, where supporters will to go contribute, and where voters often ultimately go to figure out when and where to cast their ballots.

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Blog

Winning Edge in a Competitive Race; Early Investment Matters!

Topics: Advertising, Email, Websites, Brian Kemp, Georgia, The Prosper Group, Testing, Branding, Digital Acquisition

Here at The Prosper Group, we are incredibly proud of the successful (and award-nominated!) digital campaign we designed and executed - in coordination with Georgia-based Parlay Marketing Partners - on behalf of the Kemp for Governor campaign in the 2018 election cycle.

We were hired early on in the race, and the going was not always easy.

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