Blog

8 Must-Haves for Republican Campaign Websites

Topics: Websites, Content, Branding, Elise Stefanik

Digital Guide for Elected Officials

Campaign websites have come a long way since Republican Bob Dole ran for President in 1996. While some candidates were slow to adapt to digital technology, others recognized campaign websites as a new opportunity to communicate with voters.

What do I need for my campaign website?

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Blog

Be Prepared to Run for Higher Office

Topics: Elected Officials, Branding, Strategy, Digital Marketing, Text Messaging, Reporting, Polling, Fundraising, Email Fundraising, Email

Digital Guide for Elected Officials

Thinking about where we want to go in life and how we will get there is as American as apple pie. It comes prepackaged in one of the most fundamental questions we ask children: What do you want to be when you grow up?

Digital Startup Guide for Political Campaigns and Advocacy

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Blog

DIY Digital Campaigns for Republicans

Topics: Social Media, Republican, Websites, Email, House File, Branding

Your Digital Startup Guide for Political Campaigns and Advocacy

If you're thinking of running for office, you probably have one central question on your mind: How do I get started?

You already know you're motivated, or you wouldn't have Googled, "how do I run for office," "digital campaigning for republicans," or something similar to land on this page.

Digital Startup Guide for Political Campaigns and Advocacy

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Blog

Tips for Winning Social Media Marketing Campaigns

Topics: Social Media, Strategy, Expert Advice, Facebook, Twitter, Research, Branding

Are you an elected official, running for office, working on a political campaign, or thinking about running?

Do you have questions about social media marketing in politics?

If so, then you are in the right place!

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Blog

5 Keys for Election 2020

Topics: 2020 Elections, Social Media, Strategy, Volunteers, GOTV, COVID-19, Branding

I recently had the honor of being invited to sit on a webinar panel organized by the American Association of Political Consultants (AAPC), where we discussed 2020 political messaging in light of the coronavirus pandemic. It was a great conversation, with a lot of great takeaways for candidates and political professionals across the board.

Many of the points I shared on the webinar echo discussions I’ve been having over the last ten weeks with The Prosper Group’s clients and our team. 

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Blog

Websites Are the Digital Hub for Campaigns - and Ours Win Awards!

Topics: Pollie Awards, Websites, Will Hurd, Branding, Awards

For a lot of voters, the most contact they will ever have with a candidate for public office will be his or her campaign website.

It is where concerned citizens go to learn about where a candidate stands on the issues, where activists go to sign up to volunteer, where supporters will to go contribute, and where voters often ultimately go to figure out when and where to cast their ballots.

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Blog

Winning Edge in a Competitive Race; Early Investment Matters!

Topics: Advertising, Email, Websites, Brian Kemp, Georgia, The Prosper Group, Testing, Branding

Here at The Prosper Group, we are incredibly proud of the successful (and award-nominated!) digital campaign we designed and executed - in coordination with Georgia-based Parlay Marketing Partners - on behalf of the Kemp for Governor campaign in the 2018 election cycle.

We were hired early on in the race, and the going was not always easy.

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News

The Prosper Group Ramps Up in 2016; Welcomes Four New Members to Team

Topics: Branding, Fundraising

New Hires Bring Added Firepower to Leadership, Creative, Fundraising, and Direct Response Efforts

Indianapolis, IN – The Prosper Group, a digital political consulting firm that provides creative, technical and strategic products and services, is pleased to announce the recent addition of four new members to its rapidly growing team.

The new hires are Jeff Vreeland, who joins as Director of Digital Operations; Velton Davis, who joins as Web Designer; Jeremy Landon, who joins as Senior Account Manager, Online Fundraising; and Meghan Raffa, who joins as Account Manager.

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Blog

If You Aren't Using Search Ads, Are You Even On The Internet?

Topics: Branding, Advertising, Google

While not as sexy as pre-roll video ads or as eye-catching as a well-crafted display ad, search ads are still an incredibly important form of online advertising. 
You know what search ads are, right? Those are the ads that appear when you perform a search on Google, Bing, or another search engine. No one types out URLs anymore, not when search engines are so fast. As a result, search engines have enormous control over directing traffic to particular web sites.

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