Blog

Well-Earned Recognition for a True Digital Leader

Topics: Awards, Clients

Kristen’s not one to brag, so I assumed she wouldn’t share the news… but this is big, and I’m not letting her off the hook!

As President and Co-Founder of The Prosper Group, Kristen Luidhardt has spent the last decade at the forefront of the digital revolution in Republican politics – with our agency earning a reputation for pushing the boundaries of what can be achieved online.

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Blog

Voter Targeted Advertising and You

Topics: Clients, Design, Email, Facebook, Strategy, Technology, Twitter, Web/Tech

In the old days of political campaigning (>10 years ago) "voter targeting" typically meant blanketing a geographic area with mail, phone calls, and volunteers. The targeted geographies were chosen based on assumptions about voter demographics, income, or nearby employers. It was better than doing nothing at all, but it was still far from efficient.

Advances in technology and data availability have made this type of targeting obsolete, even for the lowest-level office seekers.

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Blog

The Risks of Doing It On Your Own

Topics: Clients, Facebook, Twitter, Web/Tech, Technology, Design

If your online advertising needs rarely go beyond a few promoted posts on Facebook or a simple search campaign, then an in-house solution might make sense for you. You can assign the task to a subordinate and wish them luck.

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