Pro Tip

Personalize Emails

Topics: PG Pro Tip, Content, Email, Digital Best Practices, Email Fundraising, First-Time Candidates, Elected Officials

PG Pro Tip

Digital Done Right | Personalize Emails

Personalization is an easy way to improve your email open rates.

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Pro Tip

Create Readable Content

Topics: PG Pro Tip, Content, Email, Social Media, Digital Best Practices

PG Pro Tip

Digital Done Right | Create Readable Content

Increase engagement and boost SEO with easy-to-read content. Use short words and concise sentences.

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Blog

Text Message Examples for Political Campaigns

Topics: Text Messaging, SMS, Small-Dollar Fundraising, Fundraising, Content, Digital Marketing, House File, GOTV

10 Winning Text Messages for Republican Campaigns

Our team sends out thousands of text messages daily. We see the results, and text messaging works for Republican candidates of all stripes.

Open rates for text messages are ten times (10X) that of email.

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Pro Tip

Going Viral

Topics: PG Pro Tip, Social Media, Content, Digital Best Practices

PG Pro Tip

Digital Done Right | Going Viral

Setting out to "go viral" will almost always fail.

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Pro Tip

Know Your Memes

Topics: PG Pro Tip, Social Media, Content, Digital Best Practices

PG Pro Tip

Digital Done Right | Know Your Memes

Be sure you understand the origin of a meme before you use it.

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Pro Tip

Proofread and Proofread Again

Topics: PG Pro Tip, Social Media, Content, Digital Best Practices

PG Pro Tip

Digital Done Right | Proofread and Proofread Again

Before posting content, proofread it and read it out loud. Even better, recruit a second set of eyes to read it through.

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Pro Tip

Make Data-Driven Decisions

Topics: PG Pro Tip, Content, Strategy, Testing, Advertising, Digital Marketing

PG Pro Tip

Digital Done Right | Make Data-Driven Decisions

Use data to make your strategic decisions. Don't spend your budget on "gut feelings."

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