Deliverability

PG Pro Tip

Watch out for bouncing contacts or low email delivery rates (email deliverability).

It’s a worrying trend – one that should be top of mind for every organization that relies on email to share information, inspire action, or raise money.

Poor email marketing practices in recent years have led to a slow and steady industry-wide deterioration in email deliverability. That means more emails ending up in spam folders (or, worse yet, not being delivered at all), instead of landing successfully in subscribers’ inboxes.