Blog

How to Take a Winning TV Message to Digital (And Win!)

Topics: Pollie Awards, Design, Advertising, Brian Kemp

The political advertising landscape has changed dramatically in recent years, these days often seeming to evolve on a daily basis. Demographics are constantly shifting, as are audience media preferences and attention spans.

There was once a (primitive) time when TV reigned supreme. It was also time during which it was difficult to track the effectiveness of ad buys, and the proposition of advertising was incredibly expensive - putting it out of the reach of many campaigns.

Things have changed drastically with rise of digital advertising.

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Blog

Are All Websites Beginning to Look the Same?

Topics: Design, Websites, Web/Tech

As a web designer, it is my job to make sure a website serves as the most effective possible tool for its intended purpose. Function is vitally important, and over the years I have argued that engaging form is equally important in most cases.

But more and more often lately, I’ve had to wonder… is it? 

The answer, of course, is yes. But it becomes harder to make that case when it seems all websites are beginning to look the same – part of the cycle of creative plateaus we see in web design.

Here’s what got me thinking about this…

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Blog

Designing Responsively in 2015

Topics: Design, Development, Responsive, Dev Team

Hey, John here from the Dev Team, where our primary concern is delivering the best quality product no matter who or what might get in the way. To mix things up a bit I'll be giving an overview on the newest wave of web design tools cropping up (ha) from this era of AdaptiveFluidResponsive design. Then we will take a look at a few of the most prominent applications.

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Blog

Voter Targeted Advertising and You

Topics: Clients, Design, Email, Facebook, Strategy, Technology, Twitter, Web/Tech

In the old days of political campaigning (>10 years ago) "voter targeting" typically meant blanketing a geographic area with mail, phone calls, and volunteers. The targeted geographies were chosen based on assumptions about voter demographics, income, or nearby employers. It was better than doing nothing at all, but it was still far from efficient.

Advances in technology and data availability have made this type of targeting obsolete, even for the lowest-level office seekers.

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Blog

The Risks of Doing It On Your Own

Topics: Clients, Facebook, Twitter, Web/Tech, Technology, Design

If your online advertising needs rarely go beyond a few promoted posts on Facebook or a simple search campaign, then an in-house solution might make sense for you. You can assign the task to a subordinate and wish them luck.

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