Blog

The Prosper Group Leads the Way from Blue to Red in 2019 Elections

Topics: Digital Marketing, Winning, 2019 Elections, The Prosper Group, 2020 Elections

Big news from the 2019 elections this week: The Prosper Group clients WON in Democrat strongholds!

By bringing our digital strategy, online fundraising, and targeted advertising expertise to bear in delivering the right messages to the right audiences, our clients won highly contested races.

With the 2020 elections on the horizon, The Prosper Group delivered results. We flipped offices in Democrat strongholds from blue to red, and protected other key offices targeted by the Democrats.

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News

Campaigns & Elections: A Primer on Digital Strategy Around Debates and Major Events

Topics: Digital Marketing, Social Media
Campaigns and Elections Magazine

HIGHLIGHT: After the debate, Kristen Luidhardt, a GOP digital consultant with the Prosper Group, recommends being ready to highlight the candidate’s best moments. “[S]end fundraising emails out with the best highlights, and monitor social media to capture the volume and sentiment of reactions.” Follow that up by monitoring social media for reaction.
 

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Blog

Your Digital Campaign IS Your Campaign Because That's Where People Are

Topics: Advertising, Digital Marketing

"It’s finally happened: Americans now spend more time on their phones and tablets than they do watching TV." - Los Angeles Times
 

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