News

Campaigns & Elections: A Primer on Digital Strategy Around Debates and Major Events

Topics: Digital Marketing, Social Media
Campaigns and Elections Magazine

HIGHLIGHT: After the debate, Kristen Luidhardt, a GOP digital consultant with the Prosper Group, recommends being ready to highlight the candidate’s best moments. “[S]end fundraising emails out with the best highlights, and monitor social media to capture the volume and sentiment of reactions.” Follow that up by monitoring social media for reaction.
 

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Blog

Your Digital Campaign IS Your Campaign Because That's Where People Are

Topics: Advertising, Digital Marketing

"It’s finally happened: Americans now spend more time on their phones and tablets than they do watching TV." - Los Angeles Times
 

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