Pro Tip

Don’t Purchase Email Lists

Topics: PG Pro Tip, Email, House File

PG Pro Tip

Don’t Purchase Email Lists

Sending to purchased emails is spam and ruins deliverability.

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Blog

Week in Review - Episode 9 - Content Creation Process

Topics: Week in Review, Content, Email

 

Episode 9 - Content Creation Process

In this week's episode:

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Blog

Be Prepared to Run for Higher Office

Topics: Elected Officials, Branding, Strategy, Digital Marketing, Text Messaging, Reporting, Polling, Fundraising, Email Fundraising, Email

Digital Guide for Elected Officials

Thinking about where we want to go in life and how we will get there is as American as apple pie. It comes prepackaged in one of the most fundamental questions we ask children: What do you want to be when you grow up?

Digital Startup Guide for Political Campaigns and Advocacy

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Blog

DIY Digital Campaigns for Republicans

Topics: Social Media, Republican, Websites, Email, House File, Branding

Your Digital Startup Guide for Political Campaigns and Advocacy

If you're thinking of running for office, you probably have one central question on your mind: How do I get started?

You already know you're motivated, or you wouldn't have Googled, "how do I run for office," "digital campaigning for republicans," or something similar to land on this page.

Digital Startup Guide for Political Campaigns and Advocacy

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Blog

Winning Edge in a Competitive Race; Early Investment Matters!

Topics: Advertising, Email, Websites, Brian Kemp, Georgia, The Prosper Group, Testing, Branding

Here at The Prosper Group, we are incredibly proud of the successful (and award-nominated!) digital campaign we designed and executed - in coordination with Georgia-based Parlay Marketing Partners - on behalf of the Kemp for Governor campaign in the 2018 election cycle.

We were hired early on in the race, and the going was not always easy.

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News

The Prosper Group Wins Four Reed Awards for Campaign Digital Excellence

Topics: Reed Awards, Email, Fundraising, The Prosper Group, Awards, Advertising

(Indianapolis, IN) The 2019 Reed Awards & Conference wrapped up last evening in Austin, Texas – and leading digital agency The Prosper Group walked away with four major wins in recognition of its client campaign work in 2018.

These wins once again show The Prosper Group is a team of “mountain climbers”; going above and beyond to build a culture of excellence and putting top-notch digital strategy to work to deliver campaign victories.

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Blog

PG Newsletter: What Congressman Will Hurd has to say about 2020

Topics: 2018 Elections, 2020 Elections, Reed Awards, Advertising, Email, Fundraising, Will Hurd

Did you see the recent profile on Texas Congressman Will Hurd in The Wall Street Journal?

He discussed how he won in one of Democrats' top 2018 targets - the massive 23rd Congressional District that runs along our nation's southern border in Texas.

And as Congressman Hurd looked to the future, he shared a key piece of wisdom - that "the campaign for 2020 is won or lost in 2019."
 

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Blog

BIG NEWS: The Prosper Group is a Finalist for 11 Reed Awards!

Topics: Awards, Advertising, Email, Websites, The Prosper Group, Brian Kemp, Will Hurd, Martha McSally

Even though 2018 was a midterm cycle, The Prosper Group had a record-setting year with extraordinary growth while delivering excellence for our clients - and Campaigns & Elections’ Reed Awards have taken notice!

As you likely know, Campaigns & Elections’ Reed Award winners represent the very best the political campaign and advocacy industries have to offer. We’re truly honored to be named a finalist in eleven digital categories, and we’re excited for next month’s Reed Awards in Austin, Texas, to see how many awards we’ll take home to Indianapolis!

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Blog

Five Key Steps to Maximize Successful Email Delivery

Topics: Email, Fundraising, Deliverability

It’s a worrying trend – one that should be top of mind for every organization that relies on email to share information, inspire action, or raise money.

Poor email marketing practices in recent years have led to a slow and steady industry-wide deterioration in email deliverability. That means more emails ending up in spam folders (or, worse yet, not being delivered at all), instead of landing successfully in subscribers’ inboxes.

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Blog

The Prosper Group Named Finalist for 13 Reed Awards

Topics: Awards, Reed Awards, Testing, Social Media, SMS, Email, Web/Tech, Websites, Fundraising, Advertising, Text Messaging

2016 was a truly incredible year for The Prosper Group. We are so proud of the creative, innovative and groundbreaking digital work we delivered on behalf of our clients, from the presidential level all the way down to local races for county judge and city council.

Today, we are thrilled to announce that our agency has been named a finalist in 13 separate categories for the 2017 Reed Awards.

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