Pro Tip

Re-Send Fundraising Emails

Topics: Small-Dollar Fundraising, Email, Email Fundraising, Fundraising, PG Pro Tip

PG Pro Tip

Digital Done Right | Re-send Fundraising Emails

Re-sending emails to non-openers is an easy way to reel in more donations from your copy.

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Pro Tip

Emphasize Keywords

Topics: PG Pro Tip, Content, Email, Social Media

PG Pro Tip

Digital Done Right | Emphasize Keywords

Direct the reader's attention to keywords in your content.

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Pro Tip

Email Bounces

Topics: PG Pro Tip, Email, Deliverability

PG Pro Tip

Digital Done Right | Email Bounces

Watch out for bouncing contacts or low email delivery rates (email deliverability).

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Pro Tip

Vary Email Senders

Topics: PG Pro Tip, Email, Email Fundraising, House File, Small-Dollar Fundraising

PG Pro Tip

Digital Done Right | Social Media Content Calendar

Improve open rates and increase engagement by varying email "senders" to your house file.

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Pro Tip

Welcome New Email Subscribers

Topics: PG Pro Tip, Email, House File, Email Fundraising, Digital Acquisition

PG Pro Tip

Welcome New Email Subscribers

Set up a welcome email series that goes out to your newly acquired subscribers.

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Pro Tip

Don’t Purchase Email Lists

Topics: PG Pro Tip, Email, House File

PG Pro Tip

Don’t Purchase Email Lists

Sending to purchased emails is spam and ruins deliverability.

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Blog

PODCAST - Episode 9 - Content Creation Process

Topics: Week in Review, Content, Email, Podcast

 

Week in Review - Episode 9 - Content Creation Process

In this week's episode:

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Blog

Be Prepared to Run for Higher Office

Topics: Elected Officials, Branding, Strategy, Digital Marketing, Text Messaging, Reporting, Polling, Fundraising, Email Fundraising, Email, Digital Acquisition

Digital Guide for Elected Officials

Thinking about where we want to go in life and how we will get there is as American as apple pie. It comes prepackaged in one of the most fundamental questions we ask children: What do you want to be when you grow up?

Digital Startup Guide for Political Campaigns and Advocacy

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Blog

DIY Digital Campaigns for Republicans

Topics: Social Media, Republican, Websites, Email, House File, Branding

Your Digital Startup Guide for Political Campaigns and Advocacy

If you're thinking of running for office, you probably have one central question on your mind: How do I get started?

You already know you're motivated, or you wouldn't have Googled, "how do I run for office," "digital campaigning for republicans," or something similar to land on this page.

Digital Startup Guide for Political Campaigns and Advocacy

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Blog

Winning Edge in a Competitive Race; Early Investment Matters!

Topics: Advertising, Email, Websites, Brian Kemp, Georgia, The Prosper Group, Testing, Branding, Digital Acquisition

Here at The Prosper Group, we are incredibly proud of the successful (and award-nominated!) digital campaign we designed and executed - in coordination with Georgia-based Parlay Marketing Partners - on behalf of the Kemp for Governor campaign in the 2018 election cycle.

We were hired early on in the race, and the going was not always easy.

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