Blog

DIY Digital Campaigns for Republicans

Topics: Social Media, Republican, Websites, Email, House File, Branding

Your Digital Startup Guide for Political Campaigns and Advocacy

If you're thinking of running for office, you probably have one central question on your mind: How do I get started?

You already know you're motivated, or you wouldn't have Googled, "how do I run for office," "digital campaigning for republicans," or something similar to land on this page.

Digital Startup Guide for Political Campaigns and Advocacy

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Blog

Winning Edge in a Competitive Race; Early Investment Matters!

Topics: Advertising, Email, Websites, Brian Kemp, Georgia, The Prosper Group, Testing, Branding, Digital Acquisition

Here at The Prosper Group, we are incredibly proud of the successful (and award-nominated!) digital campaign we designed and executed - in coordination with Georgia-based Parlay Marketing Partners - on behalf of the Kemp for Governor campaign in the 2018 election cycle.

We were hired early on in the race, and the going was not always easy.

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News

The Prosper Group Wins Four Reed Awards for Campaign Digital Excellence

Topics: Reed Awards, Email, Fundraising, The Prosper Group, Awards, Advertising

(Indianapolis, IN) The 2019 Reed Awards & Conference wrapped up last evening in Austin, Texas – and leading digital agency The Prosper Group walked away with four major wins in recognition of its client campaign work in 2018.

These wins once again show The Prosper Group is a team of “mountain climbers”; going above and beyond to build a culture of excellence and putting top-notch digital strategy to work to deliver campaign victories.

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Blog

PG Newsletter: What Congressman Will Hurd has to say about 2020

Topics: 2018 Elections, 2020 Elections, Reed Awards, Advertising, Email, Fundraising, Will Hurd

Did you see the recent profile on Texas Congressman Will Hurd in The Wall Street Journal?

He discussed how he won in one of Democrats' top 2018 targets - the massive 23rd Congressional District that runs along our nation's southern border in Texas.

And as Congressman Hurd looked to the future, he shared a key piece of wisdom - that "the campaign for 2020 is won or lost in 2019."
 

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Blog

BIG NEWS: The Prosper Group is a Finalist for 11 Reed Awards!

Topics: Awards, Advertising, Email, Websites, The Prosper Group, Brian Kemp, Will Hurd, Martha McSally

Even though 2018 was a midterm cycle, The Prosper Group had a record-setting year with extraordinary growth while delivering excellence for our clients - and Campaigns & Elections’ Reed Awards have taken notice!

As you likely know, Campaigns & Elections’ Reed Award winners represent the very best the political campaign and advocacy industries have to offer. We’re truly honored to be named a finalist in eleven digital categories, and we’re excited for next month’s Reed Awards in Austin, Texas, to see how many awards we’ll take home to Indianapolis!

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Blog

Five Key Steps to Maximize Successful Email Delivery

Topics: Email, Fundraising, Deliverability

It’s a worrying trend – one that should be top of mind for every organization that relies on email to share information, inspire action, or raise money.

Poor email marketing practices in recent years have led to a slow and steady industry-wide deterioration in email deliverability. That means more emails ending up in spam folders (or, worse yet, not being delivered at all), instead of landing successfully in subscribers’ inboxes.

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Blog

3 Off-Year Digital Strategies for Political Campaigns

Topics: Search Engine Marketing, Advertising, Email, Video, Digital Acquisition

For most political campaigns, odd-numbered years are a time for rest and the conservation of resources. But just because your TV ads are dark does not mean that you also need to pause your digital campaign. In fact, employing certain digital strategies can make even more sense during an off-year. Here are three examples.

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Blog

Building and Maintaining Engaged Email Lists

Topics: Email, Digital Acquisition, Content, Expert Advice

Digital marketers live in a world of complex and ever-evolving challenges. One of the most important, and oftentimes most confounding, is how to effectively build and maintain healthy email marketing lists.

In other words, how do you keep your email list stable (or growing), active and engaged?

Building and Maintaining Engaged Email Lists

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Blog

The Prosper Group Named Finalist for 13 Reed Awards

Topics: Awards, Reed Awards, Testing, Social Media, SMS, Email, Web/Tech, Websites, Fundraising, Advertising, Text Messaging

2016 was a truly incredible year for The Prosper Group. We are so proud of the creative, innovative and groundbreaking digital work we delivered on behalf of our clients, from the presidential level all the way down to local races for county judge and city council.

Today, we are thrilled to announce that our agency has been named a finalist in 13 separate categories for the 2017 Reed Awards.

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Blog

Digital is more of a "state of mind"

Topics: Digital Marketing, Campaign Staff, Email, Advertising, Digital Acquisition

Despite our recent advancements, I've noticed that there still seems to be something wrong with our GOP digital mindset. Certainly we've made giant leaps forward since Obama walloped us the first time in 2008. But there's still something missing that I haven't been able to put my finger on -- until now.

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