Blog

Building and Maintaining Engaged Email Lists

Topics: Email, Digital Acquisition, Content, Expert Advice

Digital marketers live in a world of complex and ever-evolving challenges. One of the most important, and oftentimes most confounding, is how to effectively build and maintain healthy email marketing lists.

In other words, how do you keep your email list stable (or growing), active and engaged?

Building and Maintaining Engaged Email Lists

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Blog

The Prosper Group Named Finalist for 13 Reed Awards

Topics: Awards, Reed Awards, Testing, Social Media, SMS, Email, Web/Tech, Websites, Fundraising, Advertising, Text Messaging

2016 was a truly incredible year for The Prosper Group. We are so proud of the creative, innovative and groundbreaking digital work we delivered on behalf of our clients, from the presidential level all the way down to local races for county judge and city council.

Today, we are thrilled to announce that our agency has been named a finalist in 13 separate categories for the 2017 Reed Awards.

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Blog

Digital is more of a "state of mind"

Topics: Digital Marketing, Campaign Staff, Email, Advertising, Digital Acquisition

Despite our recent advancements, I've noticed that there still seems to be something wrong with our GOP digital mindset. Certainly we've made giant leaps forward since Obama walloped us the first time in 2008. But there's still something missing that I haven't been able to put my finger on -- until now.

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Blog

Voter Targeted Advertising and You

Topics: Clients, Design, Email, Facebook, Strategy, Technology, Twitter, Web/Tech

In the old days of political campaigning (>10 years ago) "voter targeting" typically meant blanketing a geographic area with mail, phone calls, and volunteers. The targeted geographies were chosen based on assumptions about voter demographics, income, or nearby employers. It was better than doing nothing at all, but it was still far from efficient.

Advances in technology and data availability have made this type of targeting obsolete, even for the lowest-level office seekers.

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