Blog

What Facebook’s Ability to Opt-Out of Political Ads Means for Campaigns

Topics: Facebook, Twitter, Advertising

We are here to help you understand Facebook’s recent change to its advertising platform and how it impacts advocacy organizations and political campaigns. 
As you likely know, Twitter banned all political advertising on its platform this past November. Since then, many on the left – including Nancy Pelosi and Joe Biden – have pressured Facebook to follow suit.

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Blog

Digital Video Advertising: 2017 Landscape

Topics: Advertising, Video, Facebook

Researchers predicted that 2016 was to be the “Year of Video” in the digital space — and it was. Cisco projected that 64% of all consumer internet traffic was video, and Brafton is projecting this to rise to 74% in 2017.

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Blog

3 Ways to Shorten Ad Copy & Maximize Results

Topics: Social Networks, Advertising, Facebook, Twitter

There’s one thing we’ve found in common across all direct response online ad types: Concise, powerful copy almost always drives stronger click-through and conversion rates vs. longer form copy.

In other words – the shorter the copy, the better the ad.

It’s no wonder why. When scrolling a social media feed or perusing a blog, content is bombarding the audience a mile a minute. The chances that longer ad copy can cut through the noise is slim.

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Blog

Mobile Matters

Topics: Advertising, Mobile, Facebook, Google

A few weeks ago Pew Research Center released some insightful data about how Americans are using the internet and their mobile devices.
 
About two-thirds of Americans own a smartphone today and 10% of Americans use their smartphones as their only form of high speed internet. Moreover, as of 2014 28% of registered voters are using their smartphones to keep up with politics. That’s up 15% from 2010 and will likely continue to increase.  Additionally, the average adult spends 5.6 hours on a digital device; 2.8 of those hours being on a mobile device. 

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Blog

Voter Targeted Advertising and You

Topics: Clients, Design, Email, Facebook, Strategy, Technology, Twitter, Web/Tech

In the old days of political campaigning (>10 years ago) "voter targeting" typically meant blanketing a geographic area with mail, phone calls, and volunteers. The targeted geographies were chosen based on assumptions about voter demographics, income, or nearby employers. It was better than doing nothing at all, but it was still far from efficient.

Advances in technology and data availability have made this type of targeting obsolete, even for the lowest-level office seekers.

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Blog

The Risks of Doing It On Your Own

Topics: Clients, Facebook, Twitter, Web/Tech, Technology, Design

If your online advertising needs rarely go beyond a few promoted posts on Facebook or a simple search campaign, then an in-house solution might make sense for you. You can assign the task to a subordinate and wish them luck.

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