Pro Tip

Social Media Content Promotion

Topics: PG Pro Tip, Social Media, Facebook

PG Pro Tip

Social Media Content Promotion

Post organic social content and let post engagement determine what rises to the top.

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Blog

Tips for Winning Social Media Marketing Campaigns

Topics: Social Media, Strategy, Expert Advice, Facebook, Twitter, Research, Branding

Are you an elected official, running for office, working on a political campaign, or thinking about running?

Do you have questions about social media marketing in politics?

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Blog

Digital Ads: Immediate Availability

Topics: Facebook, Advertising, Google

The Prosper Group has Your Campaign Covered

Updated: November 2, 2020

The Prosper Group is your One-Stop Shop for Digital Advertising right up to November 3. Digital advertising opportunities still available to you include:

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Blog

Expert Advice: Fundraising, OTT, & 2021 Strategy

Topics: Expert Advice, Fundraising, GOTV, Brian Kemp, Tommy Tuberville, Telephone Townhall, OTT, Strategy, Modeling, Facebook, Ted Cruz, Small-Dollar Fundraising

Digital Down the Stretch with i360 & The Prosper Group [Part Two]

Recently, i360 and The Prosper Group teamed up to share strategic insights and opportunities heading into the final weeks of the 2020 election as well as look ahead to 2021 with: Digital Down the Stretch with i360 & The Prosper Group.

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Blog

Expert Advice: Data Modeling and Digital Advertising

Topics: Expert Advice, GOTV, Strategy, Modeling, Advertising, Martha McSally, Fundraising, Facebook

Digital Down the Stretch with i360 & The Prosper Group [Part One]

In case you missed it, i360 and The Prosper Group recently joined up to bring you information heading into the final weeks of the 2020 election for: Digital Down the Stretch with i360 & The Prosper Group.

Many of you have been following our Expert Advice series. In this series, we ask top campaign and advocacy professionals to answer the question important to you.

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Blog

What Facebook’s Ability to Opt-Out of Political Ads Means for Campaigns

Topics: Facebook, Twitter, Advertising, Testing, Digital Acquisition

We are here to help you understand Facebook’s recent change to its advertising platform and how it impacts advocacy organizations and political campaigns. 

As you likely know, Twitter banned all political advertising on its platform this past November. Since then, many on the left – including Nancy Pelosi and Joe Biden – have pressured Facebook to follow suit.

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Blog

Digital Video Advertising: 2017 Landscape

Topics: Facebook, Video, Advertising

Researchers predicted that 2016 was to be the “Year of Video” in the digital space — and it was. Cisco projected that 64% of all consumer internet traffic was video, and Brafton is projecting this to rise to 74% in 2017.

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Blog

3 Ways to Shorten Ad Copy & Maximize Results

Topics: Social Networks, Facebook, Twitter, Advertising

There’s one thing we’ve found in common across all direct response online ad types: Concise, powerful copy almost always drives stronger click-through and conversion rates vs. longer form copy.

In other words – the shorter the copy, the better the ad.

It’s no wonder why. When scrolling a social media feed or perusing a blog, content is bombarding the audience a mile a minute. The chances that longer ad copy can cut through the noise is slim.

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