Blog

Expert Advice: Polling

Topics: Expert Advice, Polling, First-Time Candidates

What Campaigns Need to Know About Pollsters and Polling

You may not understand what a pollster is or why a campaign conducts polling. Intuitively, you probably understand that positive polling numbers provide benefits to political campaigns. Some campaigns use poll results to help raise money or garner support. But, polling can be much more important to campaigns. Campaigns use polling just as businesses use market research.

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Blog

Expert Advice: Direct Mail Fundraising

Topics: Expert Advice, Fundraising, First-Time Candidates

Fundraising for Republican Candidates and Campaigns

“Money is the mother’s milk of politics,” according to Jesse Unruh, the former speaker of the California Assembly. Short of being independently wealthy, the ability to raise money effectively is crucial to running a successful campaign.

If you are a candidate, fundraising demonstrates both the ability to finance a competitive campaign as well as providing a measurable demonstration of support for you or your cause.

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Expert Advice: Telephone Townhalls

Topics: Expert Advice, Telephone Townhall, Victory, Republican, First-Time Candidates, Technology

Voter Contact Tactics for Top Republican Campaigns

It’s an election year, and August is upon us. There are less than 100 days, and Congress traditionally adjourns for August Recess about this time, marking a turning point in the runup to Election Day.

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Expert Advice: How to Hire a General Consultant

Topics: General Consulting, Expert Advice, First-Time Candidates

Expert Advice from Top Political Consultants

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