Fundraising

Did you see the recent profile on Texas Congressman Will Hurd in The Wall Street Journal?

He discussed how he won in one of Democrats' top 2018 targets - the massive 23rd Congressional District that runs along our nation's southern border in Texas.

And as Congressman Hurd looked to the future, he shared a key piece of wisdom - that "the campaign for 2020 is won or lost in 2019."
 

It’s a worrying trend – one that should be top of mind for every organization that relies on email to share information, inspire action, or raise money.

Poor email marketing practices in recent years have led to a slow and steady industry-wide deterioration in email deliverability. That means more emails ending up in spam folders (or, worse yet, not being delivered at all), instead of landing successfully in subscribers’ inboxes.