Blog

Thinking About Running for Office? Who You Should Talk To First

Topics: Expert Advice, General Consulting, Fundraising

Your Digital Startup Guide for Political Campaigns and Advocacy

Here at The Prosper Group, we've worked with candidates at every level – from winning presidential contenders to congressional candidates elected in top competitive districts to candidates for the state legislature and local offices.

Who should I talk to before running for office?

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Blog

Fundraising with Text Messaging

Topics: Social Media, SMS, Fundraising, Google, Advertising, Text Messaging, Podcast, Week in Review

Week in Review - Episode 3 - Fundraising with Text Messaging

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Blog

Text Messaging for Political Fundraising

Topics: Fundraising, SMS, Testing, House File, Text Messaging, Small-Dollar Fundraising

Move Over Email; I Have a New Text Alert!

A decade ago, email fundraising was king. Teams of campaign staffers were dedicated to priming, primping, crafting, and sending highly targeted electronic mail appeals. Now the mediums we utilize have diversified, and one channel is finally giving email marketing some competition — fundraising via text messages.

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Blog

Top 5 Tips to Make GREAT Fundraising Selfie Videos

Topics: Selfie Videos, Video, Social Media, Testing, Fundraising, Advocacy, Elise Stefanik, Republican
The Prosper Group

You can’t jump on social media without seeing one. From TikTok teens to celebrities and athletes to world leaders, selfie videos are all the rage.

Selfie videos have emerged as a highly effective communication tactic in the world of political marketing – particularly when it comes to online fundraising.

Make Great Fundraising Selfie Videos

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Blog

Expert Advice: Fundraising, OTT, & 2021 Strategy

Topics: Expert Advice, Fundraising, GOTV, Brian Kemp, Tommy Tuberville, Telephone Townhall, OTT, Strategy, Modeling, Facebook, Ted Cruz, Small-Dollar Fundraising

Digital Down the Stretch with i360 & The Prosper Group [Part Two]

Recently, i360 and The Prosper Group teamed up to share strategic insights and opportunities heading into the final weeks of the 2020 election as well as look ahead to 2021 with: Digital Down the Stretch with i360 & The Prosper Group.

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Blog

Expert Advice: Data Modeling and Digital Advertising

Topics: Expert Advice, GOTV, Strategy, Modeling, Advertising, Martha McSally, Fundraising, Facebook

Digital Down the Stretch with i360 & The Prosper Group [Part One]

In case you missed it, i360 and The Prosper Group recently joined up to bring you information heading into the final weeks of the 2020 election for: Digital Down the Stretch with i360 & The Prosper Group.

Many of you have been following our Expert Advice series. In this series, we ask top campaign and advocacy professionals to answer the question important to you.

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Blog

Expert Advice: Direct Mail Fundraising

Topics: Expert Advice, Fundraising, First-Time Candidates

Fundraising for Republican Candidates and Campaigns

“Money is the mother’s milk of politics,” according to Jesse Unruh, the former speaker of the California Assembly. Short of being independently wealthy, the ability to raise money effectively is crucial to running a successful campaign.

If you are a candidate, fundraising demonstrates both the ability to finance a competitive campaign as well as providing a measurable demonstration of support for you or your cause.

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Blog

Making the Transition from Primary to General Election

Topics: Expert Advice, General Consulting, Strategy, Fundraising

Expert Advice from Brandon Moody

It is July, and we are in the middle of an election year. Over half of the states have held their primary and selected their nominees for the general election. As these primaries come to an end, the nominees, and their campaigns, start shifting their focus to the general election, held on the first Tuesday after the first Monday in November.

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Blog

5 Strategies for Socially Distanced Voter Outreach

Topics: COVID-19, Strategy, Fundraising, GOTV
The Prosper Group

Now is the Time to Innovate and Pivot

  • Election calendars have been disrupted in many states, and several more are discussing measures that include postponing elections or changing processes.
  • We expect the amount of time people are spending online to surge. Now is the time to be proactive and adjust tactics accordingly.

 

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