Pro Tip

Going Viral

Topics: PG Pro Tip, Social Media, Content, Digital Best Practices

PG Pro Tip

Digital Done Right | Going Viral

Setting out to "go viral" will almost always fail.

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Pro Tip

Know Your Memes

Topics: PG Pro Tip, Social Media, Content, Digital Best Practices

PG Pro Tip

Digital Done Right | Know Your Memes

Be sure you understand the origin of a meme before you use it.

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Pro Tip

Proofread and Proofread Again

Topics: PG Pro Tip, Social Media, Content, Digital Best Practices

PG Pro Tip

Digital Done Right | Proofread and Proofread Again

Before posting content, proofread it and read it out loud. Even better, recruit a second set of eyes to read it through.

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Pro Tip

Stay Active on Social Media

Topics: PG Pro Tip, Social Media, Republican Campaigns

PG Pro Tip

Digital Done Right | Stay Active on Social Media

Post regularly and engage your social followers.

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Pro Tip

Engage Online Influencers

Topics: PG Pro Tip, Social Media

PG Pro Tip

Digital Done Right | Engage Online Influencers

Establish relationships with online influencers.

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Pro Tip

Make Data-Driven Decisions

Topics: PG Pro Tip, Content, Strategy, Testing, Advertising, Digital Marketing

PG Pro Tip

Digital Done Right | Make Data-Driven Decisions

Use data to make your strategic decisions. Don't spend your budget on "gut feelings."

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Pro Tip

Style Content for Quick Consumption

Topics: PG Pro Tip, Content, Email, Websites

PG Pro Tip

Digital Done Right | Style Content for Quick Consumption

Make your website and email copy stand out with intentional styling.

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Pro Tip

Ask for Recurring Donations

Topics: Fundraising, Small-Dollar Fundraising, PG Pro Tip

PG Pro Tip

Digital Done Right | Ask for Recurring Donations


Increase overall fundraising by asking repeat donors to set up a monthly donation.

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Pro Tip

Ask for Money Pledges

Topics: Small-Dollar Fundraising, Fundraising, PG Pro Tip

PG Pro Tip

Digital Done Right | Ask for Money Pledges

Turn on WinRed money pledges to get your donors committed to contributing again.

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Pro Tip

Re-Send Fundraising Emails

Topics: Small-Dollar Fundraising, Email, Email Fundraising, Fundraising, PG Pro Tip

PG Pro Tip

Digital Done Right | Re-send Fundraising Emails

Re-sending emails to non-openers is an easy way to reel in more donations from your copy.

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