Pro Tip

Cohesive Messaging

Topics: PG Pro Tip

PG Pro Tip

Cohesive Messaging

It's optimal to coordinate messaging across mediums. Make plans that drive a cohesive message across digital, broadcast, and mail. Digital increases your impact and addresses any gaps.

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Pro Tip

Personalize Your Content

Topics: PG Pro Tip

PG Pro Tip

Find Your Political Voice

The content you create needs to be personalized. Generic content gets overlooked and lumped into the mass of noise on the internet. Cut through the noise by being personal and authentic.

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Pro Tip

Find Your Political Voice

Topics: PG Pro Tip

PG Pro Tip

Find Your Political Voice

Before your run for office, define your core issues and how you talk about them. Then build your brand around a consistent approach to carrying out and sharing these core values.

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Pro Tip

Define Your Goals

Topics: PG Pro Tip

PG Pro Tip

Find Your Political Voice

Establish a vision of success for your digital campaign. Support the vision with attainable advocacy and fundraising goals. Maintain accountability with KPIs and tracking.

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Pro Tip

Social Media Platforms

Topics: PG Pro Tip, Social Media

PG Pro Tip

SOCIAL MEDIA PLATFORMS

Don't feel obligated to be on every social network. For smaller, local campaigns, limit your time and energy to where you feel comfortable.
If you use Twitter or Facebook daily, focus there.

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Pro Tip

P2P Texting Open Rates

Topics: PG Pro Tip, SMS, P2P, Text Messaging

PG Pro Tip

P2P Texting Open Rates

Open rates for peer-to-peer messaging destroy email. With overflowing inboxes, email hovers around 10%. Text messaging sets the bar with open rates as high as 90%.

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Pro Tip

Invest in P2P Texting

Topics: PG Pro Tip, SMS, P2P, Text Messaging

PG Pro Tip

Invest in P2P Texting

Peer-to-Peer texting empowers you to text any voter. Invest now in building a house file for text messaging. Your opt-in campaigns will be cheaper, enjoy better delivery, and survive attempts to ban or regulate P2P texts.

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Pro Tip

Add Value

Topics: PG Pro Tip

PG Pro Tip

Add Value

Joining Social AND Media takes interaction. It isn't all about likes!
Strengthen relationships with your audience by adding value thru social media. Use social as a magnet to your website and your website to drive conversions.

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Pro Tip

Be Authentic

Topics: PG Pro Tip

PG Pro Tip

Be Authentic

Voters, supporters, or donors - it doesn't matter. To connect with an audience online, be authentically YOU.
Do this by engaging in topics where you have credibility and sharing videos that communicate this expertise.

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Thank you for considering PG.