Blog

Case Study: Building a Winning 360-Degree Digital Campaign in Top 2018 Governor’s Race

Topics: Brian Kemp, Advertising, Email Fundraising, Websites, Pollie Awards, Reed Awards

Here at The Prosper Group, we are proud of the successful, award-winning digital campaign we designed and executed - in coordination with Georgia-based Parlay Marketing Partners - on behalf of the Kemp for Governor campaign in the 2018 election cycle.

We were hired early on in the race, and the going was not always easy.

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Blog

How to Take a Winning TV Message to Digital (And Win!)

Topics: Pollie Awards, Design, Advertising, Brian Kemp

The political advertising landscape has changed dramatically in recent years, these days often seeming to evolve on a daily basis. Demographics are constantly shifting, as are audience media preferences and attention spans.

There was once a (primitive) time when TV reigned supreme. It was also time during which it was difficult to track the effectiveness of ad buys, and the proposition of advertising was incredibly expensive - putting it out of the reach of many campaigns.

Things have changed drastically with rise of digital advertising.

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Blog

‘SEARCH’ing for How to Win? We’ve Got You Covered!

Topics: Pollie Awards, Search Engine Marketing, Ted Cruz

What if we told you that in addition to getting key information in front of voters, you could actually make money running search ads?

We know - it sounds too good to be true.

But that’s exactly what we did for the Ted Cruz for the Senate campaign in 2018, and we want to put that experience to work for you!

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Blog

Websites Are the Digital Hub for Campaigns - and Ours Win Awards!

Topics: Pollie Awards, Websites, Will Hurd

For a lot of voters, the most contact they will ever have with a candidate for public office will be his or her campaign website.

It is where concerned citizens go to learn about where a candidate stands on the issues, where activists go to sign up to volunteer, where supporters will to go contribute, and where voters often ultimately go to figure out when and where to cast their ballots.

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Blog

Sounding the Alarm to Win a Bronze “Pollie” for Best Use of Email

Topics: Pollie Awards, Email Fundraising, Ted Cruz

If you’re looking for a GOP digital agency who has demonstrated its ability to create compelling email copy tailored for the success for your campaign - and not just cookie cutter content that looks like what every other campaign is sending to your inbox - you’re in luck!

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Blog

Cruzin’ to Victory: Ted Cruz Online Fundraising Wins a Bronze “Pollie”

Topics: Pollie Awards, Fundraising, Ted Cruz

At this year’s Pollie Awards in Napa, California, our efforts in the 2018 cycle earned The Prosper Group an outstanding FIVE “Pollie” awards - the most of any GOP digital firm in the country!

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Blog

Most-Winning GOP Digital Agency

Topics: Pollie Awards, Ted Cruz, Brian Kemp, Will Hurd, Advertising, Email Fundraising

If you follow us on social media, you likely saw the news...

The Prosper Group's work was recognized last week with an outstanding FIVE Pollie Award wins at the AAPC's 2019 Pollie Awards & Conference in Napa, California - the most of any GOP digital agency!

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Are you looking to hire a digital team for your campaign or committee?  Let’s chat and see if we would be a good fit for you.

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