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Expert Advice: Polling

Topics: Expert Advice, Polling, First-Time Candidates

What Campaigns Need to Know About Pollsters and Polling

You may not understand what a pollster is or why a campaign conducts polling. Intuitively, you probably understand that positive polling numbers provide benefits to political campaigns. Some campaigns use poll results to help raise money or garner support. But, polling can be much more important to campaigns. Campaigns use polling just as businesses use market research.

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