Blog

Be Prepared to Run for Higher Office

Topics: Elected Officials, Branding, Strategy, Digital Marketing, Text Messaging, Reporting, Polling, Fundraising, Email Fundraising, Email

Digital Guide for Elected Officials

Thinking about where we want to go in life and how we will get there is as American as apple pie. It comes prepackaged in one of the most fundamental questions we ask children: What do you want to be when you grow up?

Digital Startup Guide for Political Campaigns and Advocacy

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Blog

Expert Advice: Polling

Topics: Expert Advice, Polling, First-Time Candidates

What Campaigns Need to Know About Pollsters and Polling

You may not understand what a pollster is or why a campaign conducts polling. Intuitively, you probably understand that positive polling numbers provide benefits to political campaigns. Some campaigns use poll results to help raise money or garner support. But, polling can be much more important to campaigns. Campaigns use polling just as businesses use market research.

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