Blog

The Prosper Group Leads the Way from Blue to Red in 2019 Elections

Topics: Digital Marketing, Winning, 2019 Elections, The Prosper Group, 2020 Elections

Big news from the 2019 elections this week: The Prosper Group clients WON in Democrat strongholds!

By bringing our digital strategy, online fundraising, and targeted advertising expertise to bear in delivering the right messages to the right audiences, our clients won highly contested races.

With the 2020 elections on the horizon, The Prosper Group delivered results. We flipped offices in Democrat strongholds from blue to red, and protected other key offices targeted by the Democrats.

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Blog

What IS A Chatbot? And Why You Should Be Using One!

Topics: Chatbot, GOTV, Ted Cruz, Reed Awards, The Prosper Group

We're all hearing a lot more about them, which leaves many asking - what exactly IS a chatbot?

A chatbot is a tool that allows us to put automation to work through Facebook Messenger, in order to interact in real time with Facebook fans; with the ultimate goal of driving action, collecting voter information, and delivering rapid-response replies to common keywords such as "volunteer."

While use of chatbots has become somewhat common in the corporate world, the utilization of chatbots in politics had been, to our knowledge, extremely limited.

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Blog

Email Copy Matters... and Ours is Award-Winning!

Topics: Email Fundraising, Reed Awards, Ted Cruz, The Prosper Group

These days nearly every campaign - from the most local of races up to national campaigns for President of the United States - uses email to one degree or another for small dollar fundraising, grassroots organizing, get-out-the-vote efforts, and more.

That also means that politically-involved email users have inboxes that are being inundated daily, maybe even hourly, with more requests for donations and other actions than ever before.

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Blog

Winning Edge in a Competitive Race; Early Investment Matters!

Topics: Advertising, Email, Websites, Brian Kemp, Georgia, The Prosper Group

Here at The Prosper Group, we are incredibly proud of the successful (and award-nominated!) digital campaign we designed and executed - in coordination with Georgia-based Parlay Marketing Partners - on behalf of the Kemp for Governor campaign in the 2018 election cycle.

We were hired early on in the race, and the going was not always easy.

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News

The Prosper Group Welcomes Former Pence Chief of Staff as Strategic Advisor

Topics: Advocacy, Public Affairs, The Prosper Group, Bill Smith

Bill Smith Will Bring Top-Level Client Counseling to the National Digital Public Affairs Firm

Indianapolis, IN – The Prosper Group, a data-focused public affairs firm that develops digital strategies for campaigns, advocacy efforts, trade associations, and causes, announced today that Bill Smith, longtime chief of staff to Vice President Mike Pence, has joined as a strategic advisor. As senior advisor, Smith will work with The Prosper Group’s leadership to help grow the firm’s expanding public affairs and international political practices.
 

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Blog

Digital Forefront: How the #CruzCrew Won in 2018

Topics: 2018 Election, U.S. Senate, Case Study, The Prosper Group

The Challenge
 

In 2018, United States Senator Ted Cruz of Texas - a leading voice of America’s constitutional conservative movement - faced his first re-election test.

The Democrats found “star” power in their candidate, liberal Congressman Beto O’Rourke. This race became a national focal point, with left-of-center organizations and grassroots backers across the country pouring in financial support behind his campaign. In the 3rd quarter of 2018 alone, Beto for Texas raised a record-shattering $38 million.

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Blog

Put Award-Winning Targeting Experience to Work for Your Next Campaign

Topics: 2018 Elections, Congress, The Prosper Group, Advertising

You may have read about our award-winning targeting in 2018, but it wasn't just our work in the race for House District 138 in Texas that won recognition at the 2019 Reed Awards.

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Blog

Our Targeting is Award-Winning. Let's Put it to Use for You!

Topics: Advertising, Reed Awards, The Prosper Group

As you may have seen, last week The Prosper Group took home four prest

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News

The Prosper Group Wins Four Reed Awards for Campaign Digital Excellence

Topics: Reed Awards, Email, Fundraising, Advertising, The Prosper Group

(Indianapolis, IN) The 2019 Reed Awards & Conference wrapped up last evening in Austin, Texas – and leading digital agency The Prosper Group walked away with four major wins in recognition of its client campaign work in 2018.

These wins once again show The Prosper Group is a team of “mountain climbers”; going above and beyond to build a culture of excellence and putting top-notch digital strategy to work to deliver campaign victories.

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Blog

BIG NEWS: The Prosper Group is a Finalist for 11 Reed Awards!

Topics: Awards, Advertising, Email, Websites, The Prosper Group

Even though 2018 was a midterm cycle, The Prosper Group had a record-setting year with extraordinary growth while delivering excellence for our clients - and Campaigns & Elections’ Reed Awards have taken notice!

As you likely know, Campaigns & Elections’ Reed Award winners represent the very best the political campaign and advocacy industries have to offer. We’re truly honored to be named a finalist in eleven digital categories, and we’re excited for next month’s Reed Awards in Austin, Texas, to see how many awards we’ll take home to Indianapolis!

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