Social Media

Episode 3 - Fundraising with Text Messaging

Episode 2

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You can’t jump on social media without seeing one. From TikTok teens to celebrities and athletes to world leaders, selfie videos are all the rage.

Selfie videos have emerged as a highly effective communication tactic in the world of political marketing – particularly when it comes to online fundraising.

I recently had the honor of being invited to sit on a webinar panel organized by the American Association of Political Consultants (AAPC), where we discussed 2020 political messaging in light of the coronavirus pandemic. It was a great conversation, with a lot of great takeaways for candidates and political professionals across the board.

Many of the points I shared on the webinar echo discussions I’ve been having over the last ten weeks with The Prosper Group’s clients and our team. 

The Prosper Group is excited to announce the addition of Social Media Monitoring to our portfolio of digital services. Our digital strategists are now working with clients to make data-driven decisions with social monitoring.

Our best-in-class social monitoring tools are already helping campaigns and organizations gain insights, monitor performance, and seize opportunities in the digital space.

HIGHLIGHT: After the debate, Kristen Luidhardt, a GOP digital consultant with the Prosper Group, recommends being ready to highlight the candidate’s best moments. “[S]end fundraising emails out with the best highlights, and monitor social media to capture the volume and sentiment of reactions.” Follow that up by monitoring social media for reaction.
 

The Changing MarTech Landscape

Las Vegas, NV – Campaign and advocacy professionals from across the nation and far beyond gathered at the Aria Resort & Casino in Las Vegas on Friday for the 2017 Reed Awards & Conference.

The Reeds, named after Campaigns & Elections founder Stanley Foster Reed, “embody excellence in political campaigning, campaign management, political consulting and political design.”

The awards ceremony was held Friday evening following a full day of panels and roundtables. The Prosper Group was up for awards in thirteen categories for its work in 2016.