Blog

5 Keys for Election 2020

Topics: 2020 Elections, Social Media, Strategy, Volunteers, GOTV, COVID-19

I recently had the honor of being invited to sit on a webinar panel organized by the American Association of Political Consultants (AAPC), where we discussed 2020 political messaging in light of the coronavirus pandemic. It was a great conversation, with a lot of great takeaways for candidates and political professionals across the board.

Many of the points I shared on the webinar echo discussions I’ve been having over the last ten weeks with The Prosper Group’s clients and our team. 

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Blog

5 Strategies for Socially Distanced Voter Outreach

Topics: COVID-19, Strategy, Fundraising, GOTV
The Prosper Group

Now is the Time to Innovate and Pivot

  • Election calendars have been disrupted in many states, and several more are discussing measures that include postponing elections or changing processes.
  • We expect the amount of time people are spending online to surge. Now is the time to be proactive and adjust tactics accordingly.

 

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Blog

Voter Targeted Advertising and You

Topics: Clients, Design, Email, Facebook, Strategy, Technology, Twitter, Web/Tech

In the old days of political campaigning (>10 years ago) "voter targeting" typically meant blanketing a geographic area with mail, phone calls, and volunteers. The targeted geographies were chosen based on assumptions about voter demographics, income, or nearby employers. It was better than doing nothing at all, but it was still far from efficient.

Advances in technology and data availability have made this type of targeting obsolete, even for the lowest-level office seekers.

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