Blog

Be Prepared to Run for Higher Office

Topics: Elected Officials, Branding, Strategy, Digital Marketing, Text Messaging, Reporting, Polling, Fundraising, Email Fundraising, Email

Digital Guide for Elected Officials

Thinking about where we want to go in life and how we will get there is as American as apple pie. It comes prepackaged in one of the most fundamental questions we ask children: What do you want to be when you grow up?

Digital Startup Guide for Political Campaigns and Advocacy

Read More →
Blog

Tips for Winning Social Media Marketing Campaigns

Topics: Social Media, Strategy, Expert Advice, Facebook, Twitter, Research, Branding

Are you an elected official, running for office, working on a political campaign, or thinking about running?

Do you have questions about social media marketing in politics?

If so, then you are in the right place!

Read More →
Blog

Expert Advice: Fundraising, OTT, & 2021 Strategy

Topics: Expert Advice, Fundraising, GOTV, Brian Kemp, Tommy Tuberville, Telephone Townhall, OTT, Strategy, Modeling, Facebook, Ted Cruz

Digital Down the Stretch with i360 & The Prosper Group [Part Two]

Recently, i360 and The Prosper Group teamed up to share strategic insights and opportunities heading into the final weeks of the 2020 election as well as look ahead to 2021 with: Digital Down the Stretch with i360 & The Prosper Group.

Read More →
Blog

Expert Advice: Data Modeling and Digital Advertising

Topics: Expert Advice, GOTV, Strategy, Modeling, Advertising, Martha McSally, Fundraising, Facebook

Digital Down the Stretch with i360 & The Prosper Group [Part One]

In case you missed it, i360 and The Prosper Group recently joined up to bring you information heading into the final weeks of the 2020 election for: Digital Down the Stretch with i360 & The Prosper Group.

Many of you have been following our Expert Advice series. In this series, we ask top campaign and advocacy professionals to answer the question important to you.

Read More →
Blog

Making the Transition from Primary to General Election

Topics: Expert Advice, General Consulting, Strategy, Fundraising

Expert Advice from Brandon Moody

It is July, and we are in the middle of an election year. Over half of the states have held their primary and selected their nominees for the general election. As these primaries come to an end, the nominees, and their campaigns, start shifting their focus to the general election, held on the first Tuesday after the first Monday in November.

Read More →
Blog

5 Keys for Election 2020

Topics: 2020 Elections, Social Media, Strategy, Volunteers, GOTV, COVID-19, Branding

I recently had the honor of being invited to sit on a webinar panel organized by the American Association of Political Consultants (AAPC), where we discussed 2020 political messaging in light of the coronavirus pandemic. It was a great conversation, with a lot of great takeaways for candidates and political professionals across the board.

Many of the points I shared on the webinar echo discussions I’ve been having over the last ten weeks with The Prosper Group’s clients and our team. 

Read More →
Blog

5 Strategies for Socially Distanced Voter Outreach

Topics: COVID-19, Strategy, Fundraising, GOTV
The Prosper Group

Now is the Time to Innovate and Pivot

  • Election calendars have been disrupted in many states, and several more are discussing measures that include postponing elections or changing processes.
  • We expect the amount of time people are spending online to surge. Now is the time to be proactive and adjust tactics accordingly.

 

Read More →
Blog

Voter Targeted Advertising and You

Topics: Clients, Design, Email, Facebook, Strategy, Technology, Twitter, Web/Tech

In the old days of political campaigning (>10 years ago) "voter targeting" typically meant blanketing a geographic area with mail, phone calls, and volunteers. The targeted geographies were chosen based on assumptions about voter demographics, income, or nearby employers. It was better than doing nothing at all, but it was still far from efficient.

Advances in technology and data availability have made this type of targeting obsolete, even for the lowest-level office seekers.

Read More →
x

Let's Chat

Are you looking to hire a digital team for your campaign or committee?  Let’s chat and see if we would be a good fit for you.

Please fill out the form below and we will get back with you.  Or, call us at 317.886.4438.

Thank you for considering PG.