Pro Tip

Make Data-Driven Decisions

Topics: PG Pro Tip, Content, Strategy, Testing, Advertising, Digital Marketing

PG Pro Tip

Digital Done Right | Make Data-Driven Decisions

Use data to make your strategic decisions. Don't spend your budget on "gut feelings."

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Blog

Campaign Staff: 7 Essential Roles for Republican Campaigns

Topics: Campaign Staff, Republican, Elected Officials, First-Time Candidates, Strategy, Expert Advice, General Consulting, Polling, Digital Marketing, Fundraising, Small-Dollar Fundraising

Build Your Winning Republican Campaign Team

Whether you're running state-wide for U.S. Senate or running for a legislative seat or local office, all Republican campaigns have vital roles to fill. These roles are just as crucial for first-time candidates as they are for incumbents.

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Blog

Be Prepared to Run for Higher Office

Topics: Elected Officials, Branding, Strategy, Digital Marketing, Text Messaging, Reporting, Polling, Fundraising, Email Fundraising, Email, Digital Acquisition

Digital Guide for Elected Officials

Thinking about where we want to go in life and how we will get there is as American as apple pie. It comes prepackaged in one of the most fundamental questions we ask children: What do you want to be when you grow up?

Digital Startup Guide for Political Campaigns and Advocacy

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Blog

Tips for Winning Social Media Marketing Campaigns

Topics: Social Media, Strategy, Expert Advice, Facebook, Twitter, Research, Branding

Are you an elected official, running for office, working on a political campaign, or thinking about running?

Do you have questions about social media marketing in politics?

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Blog

Expert Advice: Fundraising, OTT, & 2021 Strategy

Topics: Expert Advice, Fundraising, GOTV, Brian Kemp, Tommy Tuberville, Telephone Townhall, OTT, Strategy, Modeling, Facebook, Ted Cruz, Small-Dollar Fundraising

Digital Down the Stretch with i360 & The Prosper Group [Part Two]

Recently, i360 and The Prosper Group teamed up to share strategic insights and opportunities heading into the final weeks of the 2020 election as well as look ahead to 2021 with: Digital Down the Stretch with i360 & The Prosper Group.

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Blog

Expert Advice: Data Modeling and Digital Advertising

Topics: Expert Advice, GOTV, Strategy, Modeling, Advertising, Martha McSally, Fundraising, Facebook

Digital Down the Stretch with i360 & The Prosper Group [Part One]

In case you missed it, i360 and The Prosper Group recently joined up to bring you information heading into the final weeks of the 2020 election for: Digital Down the Stretch with i360 & The Prosper Group.

Many of you have been following our Expert Advice series. In this series, we ask top campaign and advocacy professionals to answer the question important to you.

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Blog

Making the Transition from Primary to General Election

Topics: Expert Advice, General Consulting, Strategy, Fundraising

Expert Advice from Brandon Moody

It is July, and we are in the middle of an election year. Over half of the states have held their primary and selected their nominees for the general election. As these primaries come to an end, the nominees, and their campaigns, start shifting their focus to the general election, held on the first Tuesday after the first Monday in November.

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Blog

5 Keys for Election 2020

Topics: 2020 Elections, Social Media, Strategy, Volunteers, GOTV, COVID-19, Branding

I recently had the honor of being invited to sit on a webinar panel organized by the American Association of Political Consultants (AAPC), where we discussed 2020 political messaging in light of the coronavirus pandemic. It was a great conversation, with a lot of great takeaways for candidates and political professionals across the board.

Many of the points I shared on the webinar echo discussions I’ve been having over the last ten weeks with The Prosper Group’s clients and our team. 

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Blog

5 Strategies for Socially Distanced Voter Outreach

Topics: COVID-19, Strategy, Fundraising, GOTV
The Prosper Group

Now is the Time to Innovate and Pivot

  • Election calendars have been disrupted in many states, and several more are discussing measures that include postponing elections or changing processes.
  • We expect the amount of time people are spending online to surge. Now is the time to be proactive and adjust tactics accordingly.

 

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