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Expert Advice: Fundraising, OTT, & 2021 Strategy

Topics: Expert Advice, Fundraising, GOTV, Brian Kemp, Tommy Tuberville, Telephone Townhall, OTT, Strategy, Modeling, Facebook, Ted Cruz, Small-Dollar Fundraising

Digital Down the Stretch with i360 & The Prosper Group [Part Two]

Recently, i360 and The Prosper Group teamed up to share strategic insights and opportunities heading into the final weeks of the 2020 election as well as look ahead to 2021 with: Digital Down the Stretch with i360 & The Prosper Group.

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Republican Digital Top 10 Magical Moments of the 2010s

Topics: Republican, Digital Marketing, Winning, Wisconsin, Will Hurd, Scott Walker, 2016 Election, Scott Brown, Mike Pence, Ted Cruz, Brian Kemp, Trump, Elise Stefanik

As a top Republican digital firm, the 2010s was a historic decade.  From top Republican campaigns to grassroots movements and digital advocacy to online fundraising, the decade was nothing short of memorable.

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‘SEARCH’ing for How to Win? We’ve Got You Covered!

Topics: Pollie Awards, Search Engine Marketing, Ted Cruz, Awards

What if we told you that in addition to getting key information in front of voters, you could actually make money running search ads?

We know - it sounds too good to be true.

But that’s exactly what we did for the Ted Cruz for the Senate campaign in 2018, and we want to put that experience to work for you!

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Sounding the Alarm to Win a Bronze “Pollie” for Best Use of Email

Topics: Pollie Awards, Email Fundraising, Ted Cruz, Small-Dollar Fundraising, Awards

If you’re looking for a GOP digital agency who has demonstrated its ability to create compelling email copy tailored for the success for your campaign - and not just cookie cutter content that looks like what every other campaign is sending to your inbox - you’re in luck!

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Cruzin’ to Victory: Ted Cruz Online Fundraising Wins a Bronze “Pollie”

Topics: Pollie Awards, Fundraising, Ted Cruz, Awards

At this year’s Pollie Awards in Napa, California, our efforts in the 2018 cycle earned The Prosper Group an outstanding FIVE “Pollie” awards - the most of any GOP digital firm in the country!

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Most-Winning GOP Digital Agency

Topics: Pollie Awards, Ted Cruz, Brian Kemp, Will Hurd, Email Fundraising, Advertising, Awards

If you follow us on social media, you likely saw the news...

The Prosper Group's work was recognized last week with an outstanding FIVE Pollie Award wins at the AAPC's 2019 Pollie Awards & Conference in Napa, California - the most of any GOP digital agency!

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Blog

What IS A Chatbot? And Why You Should Be Using One!

Topics: Chatbot, GOTV, Reed Awards, The Prosper Group, Ted Cruz

We're all hearing a lot more about them, which leaves many asking - what exactly IS a chatbot?

A chatbot is a tool that allows us to put automation to work through Facebook Messenger, in order to interact in real time with Facebook fans; with the ultimate goal of driving action, collecting voter information, and delivering rapid-response replies to common keywords such as "volunteer."

While use of chatbots has become somewhat common in the corporate world, the utilization of chatbots in politics had been, to our knowledge, extremely limited.

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Blog

Email Copy Matters... and Ours is Award-Winning!

Topics: Email Fundraising, Reed Awards, The Prosper Group, Ted Cruz, Small-Dollar Fundraising

These days nearly every campaign - from the most local of races up to national campaigns for President of the United States - uses email to one degree or another for small-dollar fundraising, grassroots organizing, get-out-the-vote efforts, and more.

That also means that politically-involved email users have inboxes that are being inundated daily, maybe even hourly, with more requests for donations and other actions than ever before.

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Digital Forefront: How the #CruzCrew Won in 2018

Topics: U.S. Senate, Case Study, The Prosper Group, 2018 Elections, Ted Cruz

The Challenge
 

In 2018, United States Senator Ted Cruz of Texas - a leading voice of America’s constitutional conservative movement - faced his first re-election test.

The Democrats found “star” power in their candidate, liberal Congressman Beto O’Rourke. This race became a national focal point, with left-of-center organizations and grassroots backers across the country pouring in financial support behind his campaign. In the 3rd quarter of 2018 alone, Beto for Texas raised a record-shattering $38 million.

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The Backr Advantage

Topics: SMS, Technology, Ted Cruz, Text Messaging

In early February, after months of research, negotiation and development, The Prosper Group officially launched Backr, a rapid response SMS tool that allows supporters to quickly and securely donate to Republican candidates and causes.

And as the PG Account Manager most involved with Backr, I’ve been asked more than once:

“How is Backr different than any of the other text-to-donate programs I’ve heard about?”

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