Blog

Verified Disaster: Twitter’s Latest Decision Restricts The Visibility of Candidates

Topics: Twitter

News reports indicate Twitter has a new policy for verifying accounts of candidates running for public office in the United States. And that new policy presents some problems. 

As you may know already, Twitter paused its “general verifications” program in 2017 as the company reassessed how it will hand out the famous blue checkmarks. In the meantime, candidates, elected officials, and other prominent individuals have been able to go through Twitter and get their accounts “verified.” 

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Blog

3 Ways to Shorten Ad Copy & Maximize Results

Topics: Social Networks, Advertising, Facebook, Twitter

There’s one thing we’ve found in common across all direct response online ad types: Concise, powerful copy almost always drives stronger click-through and conversion rates vs. longer form copy.

In other words – the shorter the copy, the better the ad.

It’s no wonder why. When scrolling a social media feed or perusing a blog, content is bombarding the audience a mile a minute. The chances that longer ad copy can cut through the noise is slim.

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Blog

Voter Targeted Advertising and You

Topics: Clients, Design, Email, Facebook, Strategy, Technology, Twitter, Web/Tech

In the old days of political campaigning (>10 years ago) "voter targeting" typically meant blanketing a geographic area with mail, phone calls, and volunteers. The targeted geographies were chosen based on assumptions about voter demographics, income, or nearby employers. It was better than doing nothing at all, but it was still far from efficient.

Advances in technology and data availability have made this type of targeting obsolete, even for the lowest-level office seekers.

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Blog

The Risks of Doing It On Your Own

Topics: Clients, Facebook, Twitter, Web/Tech, Technology, Design

If your online advertising needs rarely go beyond a few promoted posts on Facebook or a simple search campaign, then an in-house solution might make sense for you. You can assign the task to a subordinate and wish them luck.

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